Tulsa, OK – August 29, 2012 – Blue Speed LLC is one of the leading providers of home and commercial automation and lighting control design in Tulsa and northeast Oklahoma. The wanted to take their brand to the next level and reflect their passion for combining topnotch technology experience with effortless functionality.
We created an identity that was bold, sleek and simple, all the while, elevating their status in their industry:
- Two shades of blue coupled with a polished gray to reflect their custom work.
- A high tech font with a simple logo that will work with multiple needs.
- Tilted the entire logo slightly to give the feeling of speed.
- Worked in an AV element into the typography to symbolize BlueSpeed’s technology integration.
Many people can be confused by how custom technology works, but BlueSpeed’s demolishes any fears and confusion surrounding custom audio and visual work. After a determined brainstorming session and collaborative conversations with BlueSpeed, we selected “Custom Technology – Simple Solutions” as the new tagline. It is straightforward and strong, helping BlueSpeed standout in their market.