You may have noticed increased news and blog postings on our website over the last three months. Why? It’s not because we like to flap our “lips”; that is the last thing people want you to be motivated by when posting a blog. At Matcha Design we believe in sharing our knowledge, design victories and inspirations with others.
Updating our content is about letting our visitors and clients know we are focused on more than just fulfilling their project needs; it is about educating them on the industry and communicating a sense of identity. It helps people understand who Matcha is and what we stand for.
In addition, people and search engines like fresh content so blogging a couple times a week shows them you have an active and engaging site. Every post creates a new URL for search engines to crawl. It gives readers something to link to and subscribe to, and creates the opportunity to link to other pages within your site, which in turn increases the SEO to your entire site.
Yes, blogging and posting new content takes time, but it is still the one of the most effective and economical ways to increase website traffic. So, if you are wanting to increase your online presence, consider incorporating a blog or news section and get ready to watch your website thrive!