Branding Identity Design: Defending Dignity

Friday, January 25, 2019

Press - Branding Identity Design Defending Dignity

Defending Dignity is a Tulsa-based Non-Profit on a mission to support women who are victims of human trafficking. By reaching out to those affected by exploitation they aim to facilitate healing and restoration.

“When the opportunity arises to help an organization that has such a positive message and promotes real change in the world, we’re proud to do what we can to help their success” said Chris Lo, Matcha Design Principal and Creative Director.

“For an NPO (Non-Profit Organization)” Lo continued, “a logo or new identity is of paramount importance. Each detail, including color choice, iconography, and tone must have an emotional relationship with the viewer that aligns with the tone of the organization”.

“Oh my goodness!!! We are just blown away with how you brought such validity to our organization!” says Andrea Graver, Director of Defending Dignity.

Learn more about this success story and the story behind the design.

About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit

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