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Blog

Is Instagram a Good Tool for Your Local Business?

Is Instagram a Good Tool for Your Local Business?

by Matcha Design | May 22, 2023 | Blog

Social media platforms revolutionized the way small and local businesses market themselves to their target audience. Instagram, in particular,  is one of the most popular social media platforms for businesses to promote their brand and engage with customers. But...

7 Challenges of Logo Design

7 Challenges of Logo Design

by Matcha Design | May 15, 2023 | Blog

Logo design is an important part of any business’s branding strategy. In our modern digital world, strong and clear brand messaging is vital. Your logo is the visual representation of your brand. However, from finding the right colors, fonts, and shapes to conveying...

Brand Development Strategies for Business Services

Brand Development Strategies for Business Services

by Matcha Design | May 8, 2023 | Blog

Brand development is an important part of any business, but the approach to brand development can differ significantly between a service business and a product business. Service businesses need to focus on creating a strong emotional connection with their customers,...

Practical Ways to Find Your Niche

Practical Ways to Find Your Niche

by Matcha Design | May 1, 2023 | Blog

65% of small businesses fail in the first ten years. This is, in part, because they often fail to find a niche. Finding a niche is an incredibly important aspect of running and maintaining a business, yet it’s one of the most overlooked steps. Finding the right niche...

Make Me a Simple Design

Make Me a Simple Design

by Matcha Design | Apr 24, 2023 | Blog

Here is the thing, if you work in the design industry for a while, you often hear the request “just make me a simple design. Nothing fancy.” Of course, quality design can be simple to the eye. Professional designers know how to leverage negative space, and ensure the...

5 Things Very Few People Know About UX

5 Things Very Few People Know About UX

by Matcha Design | Apr 17, 2023 | Blog

While UX is a word many people know of, it’s not a well-understood field by many. On the surface, it seems like a simple concept: make the user experience better. However, it requires extensive expertise that can’t be overlooked. UX designers certainly need design and...

Not Everyone Can Be a Designer

Not Everyone Can Be a Designer

by Matcha Design | Apr 10, 2023 | Blog

The field of graphic design is often misconstrued as an effortless profession, but this couldn't be further from the truth. It is an intricate craft that demands a mix of technical expertise, creative innovation, and critical thinking. When only viewing the final...

Designing for Diversity: How Inclusive Design Can Help Your Brand Connect with a Broader Audience

Designing for Diversity: How Inclusive Design Can Help Your Brand Connect with a Broader Audience

by Matcha Design | Apr 3, 2023 | Blog

Brands that embrace diversity and inclusivity are more likely to succeed in today's global marketplace. In this post, we'll discuss why inclusive design is so important for reaching a wider audience and share some best practices for creating a design strategy that...

Why Great Design is the Key to Building Trust with Your Customers

Why Great Design is the Key to Building Trust with Your Customers

by Matcha Design | Mar 27, 2023 | Blog

In a crowded marketplace, customers are looking for brands that stand out and make an authentic connection. Great design can help you achieve both goals by creating a visual language that speaks directly to your target audience. In this post, we'll discuss why design...

Tips to Optimize Programming in Any Language

Tips to Optimize Programming in Any Language

by Matcha Design | Mar 25, 2023 | Blog

Good programming involves more than simply writing software that solves a problem or accomplishes a task. Good programming considers a number of factors, such as the speed of operations, error handling, development time, and maintainability of code. Here are some...

How to Create a Meaningful Web Design

How to Create a Meaningful Web Design

by Matcha Design | Mar 20, 2023 | Blog

Anyone can slap together a website using a website builder, but if you want to create a meaningful website, you’ll have to put more effort into it. Visitors aren’t interested in websites that don’t speak to them - in fact, 80% of people say that they’ll be more likely...

5 Do’s and Don’ts of Modern Brand Messaging

5 Do’s and Don’ts of Modern Brand Messaging

by Matcha Design | Mar 13, 2023 | Blog

If your brand’s messaging is off or inconsistent, your business will suffer. You risk losing potential clients, turning off loyal ones, and needlessly spending money. That’s why it’s important to nail down your brand messaging strategy and stick to it. Read on for...

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