That means, writing content that MATTERS. There are three parts to this equation: YOU, Your Audience and Your Business. The content that you write and publish online is what drives the success of every internet marketing campaign, social media page and website you...
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The Practical Ways To Market Your Service Business
It is critical for every evolving business team to spend time to think about how to market in efficient, low-cost ways, as it is can be so challenging to build a long-term sustainable business on the basis of paid marketing. Here are a few practical ways we have seen...
Power Of Using Humor In Marketing And Advertising
Looking for a way to engage your customers in an impactful way? Well, it doesn't always take a big budget ad campaign to grab your audience's attention. Sometimes, it's a well-timed joke that could make all the difference in having your message resonate. So with humor...
EQ For Designers What It Is & Why You Need It
Emotional intelligence theorizes that people have the capacity to reason about emotions and emotional information. People with high EQ can solve emotion-related problems quickly and understand the meanings that emotions convey. High EQ people also know how to manage...
From A Good Designer To A Great Designer – Secrets To Quickly Becoming One
Designers are responsible for finding solutions. All that observation and listening would be wasted if it didn't lead to a solution. When a designer has a goal or an objective, he or she is designing a solution to an existing problem. In most cases, they should be...
Holiday Marketing Strategy
The holidays, just around the corner, are a very-important time in the retail industry. As customers are shopping for the perfect gift for their loved ones, many businesses amp up their marketing efforts to reach a wider audience. There are many different strategies...
7 Killer Tips For Brochure Design That Works and more – Part 2
Design Considerations Before developing a brochure consider the following design principles: The Rule of Thirds When laying out your brochure use the rule of thirds. Divide the page into thirds both vertically and horizontally. Areas where the lines cross are...
7 Killer Tips For Brochure Design That Works and more – Part 1
Designing a great brochure is far more than just inserting beautiful pictures, let's get right to it: 1. Know your purpose before you start When you're thinking about how to design a brochure, start by asking clients why they think that they need a brochure. Then,...
Building An Effective Content Marketing Strategy
You probably understand that content marketing is a necessary element to your professional success. As technology evolves and more tools are being offered to you on a regular basis, other aspects of marketing evolve with the new technologies. However, content...
How To Cultivate A Positive Brand Culture
For many employers, 'branding' has meant the management of tangible assets like logotypes, typefaces, corporate colors, digital interactions, advertising, corporate and promotional collateral and, more recently, events and brand experiences. As a result, 'brand...
Creating VR Content for Beginners
Creating VR content does not have to be a daunting task, it can be fun and fulfilling if done the right way. Most people struggle with limited budget and are too afraid to take risks. Some are even content with their smartphones and deter from getting involved in the...
Practical Tips to Strengthen Your Digital Presence
Whether advisors want to admit it or not, the digital age is here. Technology is transforming our business and changing the behavior of our clients like never before. It has made the world smaller, given us shorter attention spans, and increased the number of ways we...