You’ve seen them everywhere from Twitter posts to late night spoofs with Jimmy Fallon and Justin Timberlake - the hashtag. You may be asking yourself, what exactly is a hashtag, what does it do exactly, and how can it help strengthen my marketing efforts?...
Many inexperienced web developers embark upon the challenging task of creating a website, but many amateur website designers run into the same road block: they find that it's extremely challenging to create a site that's user-centric! A web design that lacks...
There's a saying that 'content is king' when it comes to creating a successful website or web-based marketing materials. But that 'content is king' phrase refers to high quality content only. Poorly-written content can do much more harm than good! So when you're...
Infographics have gained tremendous popularity in recent years, as they're an extremely effective and aesthetically-pleasing method for conveying information such as statistics, facts and figures. Infographics feature a graphical depiction of the information to be...
Whether you're designing a website or crafting a printed marketing piece, it's absolutely essential that the client and the designer share a common understanding, as miscommunications can result in disaster. For instance, a client may indicate that they would like a...
At Matcha Design, we specialize in providing a full range of different services to clients. But on occasion, we encounter a client who doesn't use their resources in a manner that allows them to grow their business in a way that leverages all available resources. We...
A few days ago, Matcha Design invited Dina Hunt, a former Apple Genius, to be our guest blogger and offer some practical tips to our fans and followers who use Mac. Enjoy. For the last year I've been enjoying my time away from retail. I've adopted a new role as a...
What is grassroots marketing? It's a common question amongst those who are new to marketing and seeking to launch their first campaign. Grassroots marketing is a unique variety of marketing that utilizes an engaging, interactive, community-based approach. These...
Clients certainly gain a perception of your company based on the looks and ease-of-use of your website. A website gives a company legitimacy and provides customers with a useful source of information. Along with effective search engine optimization, your website will...
In the last 15 years, many tech companies have done great things that have surpassed our imagination by leaps and bounds, but Google's unique achievements have indeed made the world a better place. Make knowledge accessible to anyone who can get online. By...
When it comes to building a successful website, most businesses somewhat have an idea of what they want the site to achieve, and will bring a wish list or an actual site map to our initial consultation meeting. After the meeting, our team goes through a creative...
Effectively communicating and interacting with your clients is essential in any type of customer care situation. When interacting with your clients always remember to shake hands, make eye contact, and use age-appropriate greetings. Maintaining eye contact is...