As with any job, programmers should always strive to improve the quality of their work. In programming, there are many loosely-structured “best practice” techniques we can use to write code that is as efficient as possible and easy to update and maintain. Some are...
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Phone Photography vs. Professional Photography
I rarely take my actual camera with me these days. Why would I carry around a bulky Canon camera when I could simply slip my phone into my pocket? However, using the camera on your phone has a time and a place. A camera phone is good for a quick snapshot of your...
The Art Of News Writing For The Web
You have an exciting event coming up at your business or organization and now you want to write an announcement for your website, but are stuck wondering how to begin. Well, writing a news announcement for your website doesn't need to be rocket science, but the key to...
Rebrand Your Business With A “New Doo”
This week started off as usual: open the door, throw down my bags and receive a barking "hello" from our office dog, Pancake; however, there was one major difference. Pancake, our extremely hairy, somewhat eccentric, Pomeranian was basically shaved! Where long, golden...
Lessons From The Set Of A Matcha Design Photo Shoot
"If at first you don't succeed, try, try, try again." This well-known proverb was first popularized in the 1800s, and has since shown up in many songs, literary themes and motivational speeches throughout the years. However, there is a slightly different version of...
Use Your Website To Support Your Nonprofit’s Fundraising Goals
I have a background in nonprofit communications and I absolutely love working with organizations that are changing the community. Since working with Matcha Design I have had to the opportunity to really examine nonprofit websites and their effectiveness. A...
Business Owners: Let’s Talk Programming Security
When business owners hear the word "security" their minds generally think of their bank accounts, alarms and vehicles. Website security is usually not at the top of their list, but with the constant exchange of personal information online with your customers, it needs...
Good Tips To Improve Your E-Newsletter
Having an e-newsletter can be a very powerful tool. It can inspire brand awareness, motivate readers to participate in your services, increase your sales/donations and more. These are all amazing benefits, but how do you go about strategizing, creating and pushing out...
So You Want To Be A Designer?
We get so many job inquiries at Matcha Design we could probably paper our walls with the requests. Yes, it is a compliment to have people interested in working with us, but do you know what it takes to become a designer? Matcha Design believes in excellence and is a...
Take the Confusion Out of Website Navigation
The other day I decided to make a quick run to my favorite arts and crafts store to purchase new canvas for my next painting project. As I entered, I was overwhelmed by trying to find the correct aisle. It took me 10 minutes just to find the right area for the paint...
Responsive Design: From an Edgy Trend to a Blog Necessity
In 2013, Website Magazine reported responsive design as one of the hottest Web trends. Today, designers no longer see responsive design as a popular fad–it has become a mainstay for successful blogs. So much so, that you might not even remember a time before...
Finding The Right Message For Your Marketing Campaign
In a social experiment by Washington Post a couple years ago, a talented violinist performed in one of Washington D.C.'s busiest metro stations where more than 1,100 people travel every day. In the 45 minutes the musician played, only 6 people stopped and stayed for a...