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Blog

The Sticky Truth About Leadership

The Sticky Truth About Leadership

by Matcha Design | Jul 3, 2023 | Blog

Leadership qualities must be learned - but it’s possible that not everyone is capable of learning them. Some of these traits are quite difficult to develop for some people - so what’s the deal? Why are some people better at learning them than others? Some of the...

Are Good Leaders Born or Made?

Are Good Leaders Born or Made?

by Matcha Design | Jun 26, 2023 | Blog

We’ve come a long way from the outdated views of the past that dictated that the best leaders came from the children of other leaders. We have learned to accept that there are no “born leaders,” and that the skills required to become a leader can be learned. But how...

Customer Pain Points Simplified

Customer Pain Points Simplified

by Matcha Design | Jun 19, 2023 | Blog

One of the most important parts of marketing is to know your customer’s pain points - but doing the work to find those pain points seems complicated. In this article, we aim to help simplify pain points for you and give you an actionable process, even if you’re on a...

The Matter of Web Traffic, Conversion, and Bounce Rate

The Matter of Web Traffic, Conversion, and Bounce Rate

by Matcha Design | Jun 12, 2023 | Blog

As a business owner or marketer, there are several key performance indicators (KPIs) you can check for your website, including web traffic, conversions, and bounce rates. Each of these can prove helpful, but is there one you should be more concerned about? What’s the...

What is Digital Transformation and Why Do I Care?

What is Digital Transformation and Why Do I Care?

by Matcha Design | Jun 5, 2023 | Blog

Keeping up with rapidly changing technology is a major challenge for many businesses, yet it’s vital for long-term success. Technological changes impact how people look for solutions, interact with brands, and much more. Growing your brand in the 2020s requires a...

How to Create a Website That’s Easy to Navigate

How to Create a Website That’s Easy to Navigate

by Matcha Design | May 29, 2023 | Blog

The internet is one of the first places consumers go to research products and service providers. Growing your brand online is a key way to reach new and existing customers. For that reason, a high-quality website is a must for businesses in all industries. While you...

Is Instagram a Good Tool for Your Local Business?

Is Instagram a Good Tool for Your Local Business?

by Matcha Design | May 22, 2023 | Blog

Social media platforms revolutionized the way small and local businesses market themselves to their target audience. Instagram, in particular,  is one of the most popular social media platforms for businesses to promote their brand and engage with customers. But...

7 Challenges of Logo Design

7 Challenges of Logo Design

by Matcha Design | May 15, 2023 | Blog

Logo design is an important part of any business’s branding strategy. In our modern digital world, strong and clear brand messaging is vital. Your logo is the visual representation of your brand. However, from finding the right colors, fonts, and shapes to conveying...

Brand Development Strategies for Business Services

Brand Development Strategies for Business Services

by Matcha Design | May 8, 2023 | Blog

Brand development is an important part of any business, but the approach to brand development can differ significantly between a service business and a product business. Service businesses need to focus on creating a strong emotional connection with their customers,...

Practical Ways to Find Your Niche

Practical Ways to Find Your Niche

by Matcha Design | May 1, 2023 | Blog

65% of small businesses fail in the first ten years. This is, in part, because they often fail to find a niche. Finding a niche is an incredibly important aspect of running and maintaining a business, yet it’s one of the most overlooked steps. Finding the right niche...

Make Me a Simple Design

Make Me a Simple Design

by Matcha Design | Apr 24, 2023 | Blog

Here is the thing, if you work in the design industry for a while, you often hear the request “just make me a simple design. Nothing fancy.” Of course, quality design can be simple to the eye. Professional designers know how to leverage negative space, and ensure the...

5 Things Very Few People Know About UX

5 Things Very Few People Know About UX

by Matcha Design | Apr 17, 2023 | Blog

While UX is a word many people know of, it’s not a well-understood field by many. On the surface, it seems like a simple concept: make the user experience better. However, it requires extensive expertise that can’t be overlooked. UX designers certainly need design and...

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