One of the most important parts of marketing is to know your customer’s pain points - but doing the work to find those pain points seems complicated. In this article, we aim to help simplify pain points for you and give you an actionable process, even if you’re on a...
As a business owner or marketer, there are several key performance indicators (KPIs) you can check for your website, including web traffic, conversions, and bounce rates. Each of these can prove helpful, but is there one you should be more concerned about? What’s the...
Keeping up with rapidly changing technology is a major challenge for many businesses, yet it’s vital for long-term success. Technological changes impact how people look for solutions, interact with brands, and much more. Growing your brand in the 2020s requires a...
The internet is one of the first places consumers go to research products and service providers. Growing your brand online is a key way to reach new and existing customers. For that reason, a high-quality website is a must for businesses in all industries. While you...
Social media platforms revolutionized the way small and local businesses market themselves to their target audience. Instagram, in particular, is one of the most popular social media platforms for businesses to promote their brand and engage with customers. But...
Logo design is an important part of any business’s branding strategy. In our modern digital world, strong and clear brand messaging is vital. Your logo is the visual representation of your brand. However, from finding the right colors, fonts, and shapes to conveying...
Brand development is an important part of any business, but the approach to brand development can differ significantly between a service business and a product business. Service businesses need to focus on creating a strong emotional connection with their customers,...
65% of small businesses fail in the first ten years. This is, in part, because they often fail to find a niche. Finding a niche is an incredibly important aspect of running and maintaining a business, yet it’s one of the most overlooked steps. Finding the right niche...
Here is the thing, if you work in the design industry for a while, you often hear the request “just make me a simple design. Nothing fancy.” Of course, quality design can be simple to the eye. Professional designers know how to leverage negative space, and ensure the...
While UX is a word many people know of, it’s not a well-understood field by many. On the surface, it seems like a simple concept: make the user experience better. However, it requires extensive expertise that can’t be overlooked. UX designers certainly need design and...
The field of graphic design is often misconstrued as an effortless profession, but this couldn't be further from the truth. It is an intricate craft that demands a mix of technical expertise, creative innovation, and critical thinking. When only viewing the final...
Brands that embrace diversity and inclusivity are more likely to succeed in today's global marketplace. In this post, we'll discuss why inclusive design is so important for reaching a wider audience and share some best practices for creating a design strategy that...