On May 28th, 2015, Google launched Google Photos - the newest member of the Google family of web apps. Although there are many other photo-sharing apps available that sprung up before and after Google Photos, Google Photos remains the most popular. Stacking Up Against...
In an ever-shifting economy, companies struggle to keep their policies and offerings up to date with the current market. Decision makers understand the importance of seeking out the best practices in modern business in order to ensure competitiveness and innovation....
Having active posts and tweets on Facebook, Twitter and LinkedIn is the core of many businesses daily social media strategy but many might not know. The impact of social media to business is something that shouldn’t be underestimated. It is important to build...
Say you are an up-and-coming baker and would like to purchase a new stand mixer for your home kitchen. You’re likely to start your search off with brands that you know are reliable and high quality, such as KitchenAid or Cuisinart. They are recognized for the...
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it is practical, it is systematic, and it makes life easier. In the same way, marketing materials that use...
Social proof marketing is a concept that the average person would assume they know nothing about, claiming that it was yet another buzzword. Yet a large portion of the population has taken part in social proof marketing at least once in the course of their lives - and...
Zig Ziglar famously quoted, “Stop Selling. Start Helping.” While this may seem like a counterintuitive practice for any sales-based company, he does make a pretty good point. When acting as a salesperson, you have a couple main objectives in mind, which can include...
Despite economic uncertainty and unforeseen global commerce delays, the entrepreneurial world is booming. Established businesses, large and small, are rebranding; they're updating their logos, rewriting mission statements, and turning to marketing professionals as a...
For decades loyal customers and fans have loved to share and present the stickers of their favorite brands. From computer companies, niche manufacturers, including free stickers in the box with every product has people... well, sticking them, anywhere they can. Early...
As we leave the globe gripping pandemic, brands large and small are looking to refresh how they approach digital marketing. This means investing in advanced content marketing for small to medium-sized businesses, paid advertising on multiple platforms, and redesigning...
The new era is here. While tried and true business practices still work well (you're the expert on what you do), you may need to rethink how you approach branding your organization for the coming decade. How you treat your customers, how you provide them value, and...
In the business services industry, your company offers something that's likely essential, but you may not be the only option. The local and regional competition is tough. Hard work and expertise are how you've forged the long-standing customer relationships you...