Danielhenderson.com Speaks The Transparent Truth

Wednesday, December 5, 2012

Press - Danielhenderson.com Speaks The Transparent Truth

Tulsa, OK – December 5, 2012 – Matcha Design is honored to partner with Houston entrepreneur and public figure, Daniel Henderson, to launch the new brand identity and online presence for danielhenderson.com.

The rebranding started with a strong identity design. The logo took several forms until landing on a brain-shaped speech bubble symbolizing a “speak my mind” mentality.

“Identity creation is one of the most vital steps in the creative process because it sets the stage for all the design going forward,” said Jenna Schario, Marketing and Communications Manager at Matcha Design. “So we made sure to spend ample time discussing Daniel’s story and what he wanted the logo to say about him.”

Henderson’s unique style and delivery are a direct result of his personal and professional life experiences, and he is passionate about telling his story against the backdrop of his new brand identity.

“Every element in the design correlates with Daniel’s Transparent Truth tagline,” said Chris Lo, President and CEO of Matcha Design. “The water flowing across the main pages, clean navigation, and bold images all reinforce Daniel’s straightforward approach to life and his new personal brand.”

Danielhenerson.com was developed with a user-friendly content management system so updates are easy, and has the flexibility to grow as his site requires more features in the future.

In addition to the site, the identity design was carried across his Facebook cover and profile photos, Twitter background, and a custom e-newsletter template design was developed.

“It was important to use the new branding across all online touchpoints,” said Lo. “This consistent look will allow Daniel to present a strong feel to his online visitors, and a great springboard for his presence to grow.”

About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit MatchaDesign.com.

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