Midfirst Tips-off Phoenix Suns Season with Animation by Matcha Design

Wednesday, October 31st, 2012

Press - Midfirst Tips-off Phoenix Suns Season with Animation by Matcha Design

Tulsa, OK – October 31, 2012 – Matcha Design’s custom animation work will accompany the Phoenix Suns as they take the court tonight in their season tip-off against the Golden State Warriors. The four separate LED digital signage animations were developed for MidFirst Bank and included courtside, 360 ribbon, upper ring, and lower ring animations.

“When working with a sports team animation you must take into account all the technical specs, integrated branding needs, and overall viewer experience,” said Chris Lo, President of Matcha Design.

The animations focus on the new Phoenix Suns-themed card from MidFirst Bank and feature flames searing through vibrant purples and moving basketballs. The call to action is simple, “Get Yours Today! Midfirst.com/suns”.

“Although the animations are 30 seconds long, fans will not watch the entire loop,” said Chris. “We kept the message simple and used moving elements to capture their attention. We also factored in the entire loop and scoreboard to ensure the animation was seamless for fans throughout the game.”

The 360 ribbon is comprised of 18 pieces with a dimension of 1000 x 24 pixels. Despite these challenging specs, the end result is a great experience fan will love, said Chris.

Learn more about Matcha Design’s motion design services.

About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit MatchaDesign.com.

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