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Buying Facebook Likes BAD. Here’s Why!
Buying Facebook Likes BAD. Here’s Why!

You’ve seen the ads selling 1000 “likes” for $50. Why not try it? It seems like it would build your page and give you the numbers you want, right? But what does buying Facebook likes really do for you? Marketing is the process of getting your business or brand in...

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How to Improve PAGE RANK Without Breaking the Bank
How to Improve PAGE RANK Without Breaking the Bank

With the extremely competitive online market, a fledgling online business should adopt numerous and varying advertising techniques to ensure itself to their online audience. Fledging online companies, however, are not generally full of cash; they often presume they...

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Video Marketing is the future of Digital Marketing
Video Marketing is the future of Digital Marketing

Think about after five years, people will be interested in reading this article or watching it in video form? Because as online video remains its matchless escalation, it's a stimulating question to consider. By 2017, video will account for 69% of all consumer digital...

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7 Common Keys in Designing Website Infrastructure
7 Common Keys in Designing Website Infrastructure

1. Site mapping Before we jump into a website’s site map design, you’ll require three things: Time A strong sitemap can’t be designed in 20 minutes. Does your business have the necessary time? People Key participants should contribute to the sitemap design. Who could...

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5 Essential Tips to Secure Your Website
5 Essential Tips to Secure Your Website

In today's scenario, technology alterations are very frequent, it befits more stimulating to retain information protected on the web. These tips will upsurge your chances to keep hackers and cyber-thieves at bay. 1. Create and preserve solid passwords. Earlier there...

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Is It Time to Advertise on Instagram Over Twitter?
Is It Time to Advertise on Instagram Over Twitter?

When social media started taking over, it took awhile for companies and businesses to jump on the bandwagon of using it to promote their brand. Nowadays, there are so many different companies that are on all of the different platforms that it is more common than not...

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Understanding Effective Graphic Design
Understanding Effective Graphic Design

There really is no single definition of effective graphic design, but the goal is to merge business and creative objectives in a meaningful way that makes design more than just an aesthetic exercise. When we integrate design processes and design thinking into the...

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Matcha Design Wins Silver at the 2015 W3 Awards
Matcha Design Wins Silver at the 2015 W3 Awards

Prestigious awards were once again given at the recently held 2015 W3 Awards that was powered, sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA.) Regarded as an award platform where creative excellence on the web as well as the people behind...

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Are Website Templates a Good Idea?

Are Website Templates a Good Idea?

In the early days of the World Wide Web, most websites were handcrafted affairs. A few applications came out which promised to make web design fast and easy for non-technical folks, but many of them were immediately recognizable as template-based – mostly because...

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Maintaining a Balanced Social Media Portfolio

Maintaining a Balanced Social Media Portfolio

Companies trying to get their products in the public eye are confronted with a seemingly endless conglomeration of social platforms which are constantly gaining and losing users. Modern marketers must remain on top of trends to a level never seen before. Where...

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Is Any Publicity Really Good Publicity?

Is Any Publicity Really Good Publicity?

If you watched the Super Bowl last Sunday, you probably saw the stellar Budweiser "Lost Dog" commercial (if you missed it, catch it here). This ad, which hits on timeless themes of loyalty and friendship, has generated a tremendous amount of buzz and has been...

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5 Tips for Staying Safe Online

5 Tips for Staying Safe Online

The Internet is an amazing accomplishment, making the sharing of enormous amounts of information and data as simple as clicking a mouse or tapping a screen. But like all human endeavors, there are criminals waiting to exploit it, people who delight in breaking trusts...

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Is It Time To Redesign Your Website?

Is It Time To Redesign Your Website?

When was the last time you refreshed your company website's design? If the answer is more than a couple years, then it's time to consider a refresh for your headquarters on the web. In today's tech-centric world, your identity on the web is an absolutely essential...

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Wearable Technology 101

Wearable Technology 101

Wearable technology will be a hot commodity for 2015. The rapid rise of Android Wear devices, Google Glass, and the upcoming iWatch, along with Fitbit fitness bands and their copycats, demonstrates that there's surprising power in small packages. For the past several...

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New Year’s Resolutions: Trim the Fat

New Year’s Resolutions: Trim the Fat

A new year is a fresh start, a time that many people use to start thinking about those aspects of their lives that can be improved. Most of us just consider the most immediate things: eating right, working out, and generally trimming the fat. But how long has it been...

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10 Common Mistakes for Young Developers

10 Common Mistakes for Young Developers

As a companion piece to our previous blog post “10 Common Mistakes for Young Designers,” we decided to take a look at the more technical aspect of web development. Through our observations on different websites and our conversation with different developers over the...

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10 Common Mistakes for Young Designers

10 Common Mistakes for Young Designers

A good design is a practical design but with the complexity of platform compatibility, industry requirements, demanding clients to the stress of meeting deadlines; achieving greatness in design isn't as simple as you think. In the interest of young designers...

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Top 4 Marketing Trends of 2015

Top 4 Marketing Trends of 2015

It's true: 2014 is nearly over! Now, it's time to look at the top four marketing trends that we expect to see in 2015. It should be noted that digital marketing dramatically outpaced all other marketing approaches, including phone, television, radio, print, billboards...

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