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When Do You Need to Hire a Designer for Your Business?
When Do You Need to Hire a Designer for Your Business?

When you’re running your business and doing it successfully, it’s easy to take for granted everything you’re an expert on. No matter how skilled or seasoned, we can all get caught up in the process and unintentionally be holding ourselves back. At Matcha Design we’ve...

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How To Take Photos For Your Business
How To Take Photos For Your Business

2020 has been pretty hard on small to medium sized businesses and entrepreneurs. In addition to dealing with financial, social, and operational issues customer behavior has also changed. Even during the best of times, marketing has been last in line for funding in...

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How to Research Hashtags For Your Business
How to Research Hashtags For Your Business

So many marketing and community management tasks are best left to in-house teams – particularly for small businesses. If your company fits that category, it’s likely you’re doing some DIY before you look for a third party agency… or your own marketing team wears a lot...

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Why Hire a Professional Photographer
Why Hire a Professional Photographer

Why pay to hire a photographer while uncle Bob's cousin will gladly do it for a combo meal? Simply, you want to present your company or your product well to increase sales. Anyone, literally anyone can and will take pictures with a mobile phone, pocket camera or a...

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What are Keywords?
What are Keywords?

Keywords are words and phrases within the theme of your topic. When your goal is to attract traffic to your website, the content on your site or within your blogs should focus around topics related to your brand. To be more specific, those topics should be something...

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How to Create Award-Winning Designs
How to Create Award-Winning Designs

Designing for the sake of winning awards is not the best way to express creativity, but it’s good to understand the mindset of competitions. By thinking outside of the box and incorporating some new philosophies you can give yourself the best leg up. Earning awards is...

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How To Grow Your Brand On Instagram

How To Grow Your Brand On Instagram

First of all, having an online presence is imperious if you want to make sure that your business is going to be successful. One of the social networking sites that you should be interested in is Instagram because it allows you to tell a story by posting relevant...

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How To Come Up With A Great Slogan And Taglines

How To Come Up With A Great Slogan And Taglines

With today's crowded marketplace, a great business tagline has never been more important. Whether for a specific product or for your entire business, an effective tagline can work wonders for your company's marketing. A tagline can succinctly convey a sense of your...

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How Color Affect Our Mood And Purchase Decision Making

How Color Affect Our Mood And Purchase Decision Making

Colors Create Emotional Reactions: Color is light and light is energy. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and...

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Creative Like An Artist

Creative Like An Artist

Maybe you're reading this as someone who creates regularly and is delighted with your creative output in terms of the amount, the quality and the depth? Then congratulations! It's a stage that few creative people reach. If you're not currently feeling quite so...

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Relationship Building Perfect For SEO

Relationship Building Perfect For SEO

Without off page optimization your chances of achieving a good ranking for your pages are poor. This is because off-page optimization is all about the inbound links you get for your website, making link building a sought after factor. There are many techniques of link...

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A/B Testing – How To Conduct Your Own

A/B Testing – How To Conduct Your Own

What Is A/B Testing? At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both versions to experimentation simultaneously. In the...

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How To Write Content That Drives Conversion

How To Write Content That Drives Conversion

That means, writing content that MATTERS. There are three parts to this equation: YOU, Your Audience and Your Business. The content that you write and publish online is what drives the success of every internet marketing campaign, social media page and website you...

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The Practical Ways To Market Your Service Business

The Practical Ways To Market Your Service Business

It is critical for every evolving business team to spend time to think about how to market in efficient, low-cost ways, as it is can be so challenging to build a long-term sustainable business on the basis of paid marketing.  Here are a few practical ways we have seen...

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