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Understanding Color Principles
Understanding Color Principles

Color principles can make your design dynamic, once you understand them. Sir Isaac Newton, the founder of modern physicals is the scientist attributed to the color wheel, in 1666. This circular diagram shows how colors are organized, and reveals their relationships to...

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How to Create a Captivating Design
How to Create a Captivating Design

In the sensory overload that is our modern, information-based society, creating an impactful and captivating design is vital. As we each consume increasing amounts of content, a truly captivating design requires intent, skill, and to act with agency. While the phrase...

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Finding the Right Tone
Finding the Right Tone

What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...

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Matcha Design Captures 8 AIVA Communicator Awards
Matcha Design Captures 8 AIVA Communicator Awards

TULSA, OK – For the 10thconsecutive year, Matcha Design has been recognized for its excellence in creative services by the Academy of Interactive and Visual Arts. The Matcha team received eight awards of excellence and distinction from the 24th annual Communicator...

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Matcha Design Wins Gold At The 15th Annual SIA Awards
Matcha Design Wins Gold At The 15th Annual SIA Awards

Tulsa, Oklahoma based digital marketing firm Matcha Design participates in the 2017 SIA Awards and receives 13 accolades. Having entered the competition since 2010, Matcha’s bold client focused approach has earned them over 142 service industry advertising awards to...

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How to Find Your Design Niche
How to Find Your Design Niche

As a designer, particularly if you’re jumping into the freelance market, setting yourself apart from the rest of the pack and make all the difference in your business growth and attracting new clients. Why is finding a niche so important? Credibility. While your...

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How To Grow Your Brand On Instagram
How To Grow Your Brand On Instagram

First of all, having an online presence is imperious if you want to make sure that your business is going to be successful. One of the social networking sites that you should be interested in is Instagram because it allows you to tell a story by posting relevant...

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Ways to Remove a Creative Block

Ways to Remove a Creative Block

When you look deep down, you will realize that a creative block is more than just a negative feeling. Motivation is the driving factor for a creative person. Lack of motivation means little or no creativity at all. This can be quite frustrating for a creative...

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Buying Facebook Likes BAD. Here’s Why!

Buying Facebook Likes BAD. Here’s Why!

You’ve seen the ads selling 1000 “likes” for $50. Why not try it? It seems like it would build your page and give you the numbers you want, right? But what does buying Facebook likes really do for you? Marketing is the process of getting your business or brand in...

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How to Improve PAGE RANK Without Breaking the Bank

How to Improve PAGE RANK Without Breaking the Bank

With the extremely competitive online market, a fledgling online business should adopt numerous and varying advertising techniques to ensure itself to their online audience. Fledging online companies, however, are not generally full of cash; they often presume they...

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Video Marketing is the future of Digital Marketing

Video Marketing is the future of Digital Marketing

Think about after five years, people will be interested in reading this article or watching it in video form? Because as online video remains its matchless escalation, it's a stimulating question to consider. By 2017, video will account for 69% of all consumer digital...

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7 Common Keys in Designing Website Infrastructure

7 Common Keys in Designing Website Infrastructure

1. Site mapping Before we jump into a website’s site map design, you’ll require three things: Time A strong sitemap can’t be designed in 20 minutes. Does your business have the necessary time? People Key participants should contribute to the sitemap design. Who could...

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5 Essential Tips to Secure Your Website

5 Essential Tips to Secure Your Website

In today's scenario, technology alterations are very frequent, it befits more stimulating to retain information protected on the web. These tips will upsurge your chances to keep hackers and cyber-thieves at bay. 1. Create and preserve solid passwords. Earlier there...

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Is It Time to Advertise on Instagram Over Twitter?

Is It Time to Advertise on Instagram Over Twitter?

When social media started taking over, it took awhile for companies and businesses to jump on the bandwagon of using it to promote their brand. Nowadays, there are so many different companies that are on all of the different platforms that it is more common than not...

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Understanding Effective Graphic Design

Understanding Effective Graphic Design

There really is no single definition of effective graphic design, but the goal is to merge business and creative objectives in a meaningful way that makes design more than just an aesthetic exercise. When we integrate design processes and design thinking into the...

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10 Marketing Essentials for Every Successful Start-Up

10 Marketing Essentials for Every Successful Start-Up

No one launches a start-up with the intention of having all their hard work go down the drain. But each year thousands of small-business owners are forced to close up shop, when it becomes clear that their companies can no longer survive. Most business owners would be...

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