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How To Write Content That Drives Conversion
How To Write Content That Drives Conversion

That means, writing content that MATTERS. There are three parts to this equation: YOU, Your Audience and Your Business. The content that you write and publish online is what drives the success of every internet marketing campaign, social media page and website you...

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The Practical Ways To Market Your Service Business
The Practical Ways To Market Your Service Business

It is critical for every evolving business team to spend time to think about how to market in efficient, low-cost ways, as it is can be so challenging to build a long-term sustainable business on the basis of paid marketing.  Here are a few practical ways we have seen...

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Power Of Using Humor In Marketing And Advertising
Power Of Using Humor In Marketing And Advertising

Looking for a way to engage your customers in an impactful way? Well, it doesn't always take a big budget ad campaign to grab your audience's attention. Sometimes, it's a well-timed joke that could make all the difference in having your message resonate. So with humor...

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EQ For Designers What It Is & Why You Need It
EQ For Designers What It Is & Why You Need It

Emotional intelligence theorizes that people have the capacity to reason about emotions and emotional information. People with high EQ can solve emotion-related problems quickly and understand the meanings that emotions convey. High EQ people also know how to manage...

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Holiday Marketing Strategy
Holiday Marketing Strategy

The holidays, just around the corner, are a very-important time in the retail industry. As customers are shopping for the perfect gift for their loved ones, many businesses amp up their marketing efforts to reach a wider audience. There are many different strategies...

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Building An Effective Content Marketing Strategy
Building An Effective Content Marketing Strategy

You probably understand that content marketing is a necessary element to your professional success. As technology evolves and more tools are being offered to you on a regular basis, other aspects of marketing evolve with the new technologies. However, content...

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Why Aren’t QR Codes More Popular?

Why Aren’t QR Codes More Popular?

A few years back, we wrote an extensive six-part blog series about how QR codes work. For a while, QR codes seemed like the explosive new advertising technology, and you can still see them on the occasional fast food cup or pizza box. But despite the obvious...

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The Logo Designer’s Cheat Sheet

The Logo Designer’s Cheat Sheet

Logo design is the graphic designer's bread and butter, yet it's also one of the most challenging aspects of the field, with a lot of pitfalls built in. Even experienced designers can stumble badly when designing a company logo. But it can be complicated. Over time,...

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SEO: The Constantly Moving Target

SEO: The Constantly Moving Target

Since the last time we discussed SEO tips in this blog, progress has continued apace in the struggle to get to the top of the Google heap. Marketers fight to increase their customers’ rankings, while search engines continue to refine what works and what doesn’t to...

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Selling Social: Why You Still Need a Website

Selling Social: Why You Still Need a Website

Facebook has about 2.7 billion active users every month. Let that sink in for a minute. That’s close to 35 percent of all humanity on Earth visiting the same website every month. This sheer number alone has web marketers salivating. To have that many eyes available...

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What is Your Identity Design Worth?

What is Your Identity Design Worth?

Is your company's identity design worth the investment? That depends on what a good first impression is worth to you. A first impression is a one-shot deal, but for a lot of businesses, identity design is an afterthought. You can make the argument that many successful...

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Homepage design: Getting your visitors to page 2

Homepage design: Getting your visitors to page 2

Web marketing has spawned a burgeoning industry in web analytics. Any company worth its salt will have one or more trackers built into their website, designed to accumulate basic information about visitors: where they are geographically, what browser and operating...

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UI Design: The Next Generation

UI Design: The Next Generation

The evolution of the user interface, or UI, has been very interesting to watch for those of us who have been there from the beginning. Back in the very old days, computers were cold and forbidding, with stark text on black backgrounds, emitting occasional beeps if you...

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How Should You Market on Facebook?

How Should You Market on Facebook?

Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers? This is why any business, big or small, should consider marketing on Facebook. It's a great...

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When Should You Stop Supporting Old Browsers?

When Should You Stop Supporting Old Browsers?

I'll take a stand here: The slavish support of older web browsers is holding back the development of the World Wide Web. Unless there's a very good business reason to keep up that support, many developers would prefer to toss them on the junk heap of history and focus...

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Print Design for an International Market

Print Design for an International Market

In an earlier article, we discussed the problems American businesses might have with color theory when trying to expand overseas. This demonstrates that American businesses trying to expand internationally can run into a number of problems, both big and small, from...

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Mobile Website vs. App: The Right Choice for Your Business

Mobile Website vs. App: The Right Choice for Your Business

One of the most popular questions we receive when talking to clients is whether or not they need an app to help them expand into the mobile market. Usually, after we speak with them for a while, it becomes clear that all they really need is a mobile website. Mobile...

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