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How To Cultivate A Positive Brand Culture
How To Cultivate A Positive Brand Culture

For many employers, 'branding' has meant the management of tangible assets like logotypes, typefaces, corporate colors, digital interactions, advertising, corporate and promotional collateral and, more recently, events and brand experiences. As a result, 'brand...

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Creating VR Content for Beginners
Creating VR Content for Beginners

Creating VR content does not have to be a daunting task, it can be fun and fulfilling if done the right way. Most people struggle with limited budget and are too afraid to take risks. Some are even content with their smartphones and deter from getting involved in the...

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Practical Tips to Strengthen Your Digital Presence
Practical Tips to Strengthen Your Digital Presence

Whether advisors want to admit it or not, the digital age is here. Technology is transforming our business and changing the behavior of our clients like never before. It has made the world smaller, given us shorter attention spans, and increased the number of ways we...

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Creative Photography Technique
Creative Photography Technique

Creative photography is a special type of photography that strives to discover new patterns, color, adventure, and beauty, among many other things. This makes creative photography very exciting. It awakens all the senses of a photographer and adds a very artistic...

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7 Killer Tips For Logo Design That Work
7 Killer Tips For Logo Design That Work

There are some rules and tricks of logo design that trained graphic artists learn through education and experience. At the very least, you should know some basics about brand identity theory before you create your new brand icon. Following are 7 Killer Tips For Logo...

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5 Tips to Design Quality Landing Page Campaigns With Ease
5 Tips to Design Quality Landing Page Campaigns With Ease

Are you having issues with your landing page? If so, you need to rethink your landing page strategy. The Internet is full of websites that experience very high bounce rates. Keep in mind that that reflects the quality of your landing page, among other things. Higher...

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Secret Techniques To Improve Your Business Profits
Secret Techniques To Improve Your Business Profits

Marketing is a game that only the elite understand. If you're someone who has just started a new offline business and you want to know the insider secrets to making your business work, then I think you have landed in the right place. The bottom line is that you can...

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My Thoughts On The New Oklahoma License Plate
My Thoughts On The New Oklahoma License Plate

Recently, the State of Oklahoma has revealed the new license plate. Typically, it would be welcoming like a breath of fresh air but this new design has caused a lot of negative comments from the social media. People seems to be confused about the design and not sure...

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Ways to Remove a Creative Block
Ways to Remove a Creative Block

When you look deep down, you will realize that a creative block is more than just a negative feeling. Motivation is the driving factor for a creative person. Lack of motivation means little or no creativity at all. This can be quite frustrating for a creative...

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The Evolution of Interaction

The Evolution of Interaction

Much has been written about using “real-world metaphors” in computer interface design, especially web design. People living in the real world – most of us, as I understand it – have an innate understanding of what a button, switch, or checkbox is for. Developers have...

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The Search Engine Wars, SEO, and You

The Search Engine Wars, SEO, and You

Google's recent loss of about two percent of their market share, dropping them below 75% for the first time since 2008, has created a lot of conversation among internet pundits. The main cause of this drop involves a change in Mozilla Firefox to switch its default...

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SEO Localization

SEO Localization

Since the Internet has global reach, many of our customers are thinking about the pros and cons of moving their brand into other countries. Earlier we posted about the different meanings of colors in other cultures. But colors are just the tip of the iceberg when you...

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How Effective is Annoying Advertising?

How Effective is Annoying Advertising?

With hundreds of TV channels competing more and more furiously for our attention, it is no surprise that advertisers are being increasingly controversial. Sometimes they make mistakes and accidentally breach the advertising codes. But much more often it's a deliberate...

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Colors and Culture: Branding for an International Market

Colors and Culture: Branding for an International Market

Being an American-based business ourselves, we tend to work with other American-based companies. By and large, most of our customers are local in scope and aren't interested in branding for anything other than the local market. But sometimes a company will come to us...

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Artists vs. Designers: What’s the Difference?

Artists vs. Designers: What’s the Difference?

Occasionally someone will refer to one of our designs as “a work of art.” While this is flattering, we don’t usually see it this way. Artists and designers both create visual compositions using a shared knowledge base, but the thought process, reasons, and results is...

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Are Website Templates a Good Idea?

Are Website Templates a Good Idea?

In the early days of the World Wide Web, most websites were handcrafted affairs. A few applications came out which promised to make web design fast and easy for non-technical folks, but many of them were immediately recognizable as template-based – mostly because...

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Maintaining a Balanced Social Media Portfolio

Maintaining a Balanced Social Media Portfolio

Companies trying to get their products in the public eye are confronted with a seemingly endless conglomeration of social platforms which are constantly gaining and losing users. Modern marketers must remain on top of trends to a level never seen before. Where...

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Is Any Publicity Really Good Publicity?

Is Any Publicity Really Good Publicity?

If you watched the Super Bowl last Sunday, you probably saw the stellar Budweiser "Lost Dog" commercial (if you missed it, catch it here). This ad, which hits on timeless themes of loyalty and friendship, has generated a tremendous amount of buzz and has been...

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5 Tips for Staying Safe Online

5 Tips for Staying Safe Online

The Internet is an amazing accomplishment, making the sharing of enormous amounts of information and data as simple as clicking a mouse or tapping a screen. But like all human endeavors, there are criminals waiting to exploit it, people who delight in breaking trusts...

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