Blog
Matcha Design Wins Gold at The 16th Annual SIA Awards
Tulsa, Oklahoma based digital marketing firm Matcha Design has participated in the Service Industry Advertising Awards (SIA) for the past nine years, taking home multiple accolades that represent the quality product they deliver to clients. Judges awarded 136 Gold, 86...
Branding Identity Design: Defending Dignity
Defending Dignity is a Tulsa-based Non-Profit on a mission to support women who are victims of human trafficking. By reaching out to those affected by exploitation they aim to facilitate healing and restoration. “When the opportunity arises to help an organization...
Our Approach to Designing a Logo
Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...
Mastering Balance and Rhythm in Design
Balance From a purely psychological perspective in human relationships, any imbalance in power is sure to create tension. While this phenomenon often leads to unsuccessful relationships between people, the concept is easy to understand — and we can apply the same...
Understanding Typography in Design
Typography is the art and technique of arranging type. Like fine-tuning a sports car, creating and defining great type design involves an intricate combination of educated and thoughtful selection of typeface, point size, line length, line spacing (leading), uniform...
Understanding Space and Scale in Design
Whether the project is graphic, animation, video, architectural, or product design, fully understanding both space and scale is crucial. At the fundamental level, this is built upon spatial savvy — the effective use of whitespace, grouping, visual elements, or...
Understanding Color Principles
Color principles can make your design dynamic, once you understand them. Sir Isaac Newton, the founder of modern physicals is the scientist attributed to the color wheel, in 1666. This circular diagram shows how colors are organized, and reveals their relationships to...
Matcha Design Awarded at Fourteenth Annual 2018 International Davey Awards
Tulsa, Oklahoma based full-service design agency Matcha Design proudly received distinction at the 2018 International Davey Awards. Three of the firms entries have been awarded this year, bringing Matcha's total award tally to 308. The Davey Awards honor the...
How to Create a Captivating Design
In the sensory overload that is our modern, information-based society, creating an impactful and captivating design is vital. As we each consume increasing amounts of content, a truly captivating design requires intent, skill, and to act with agency. While the phrase...
Finding the Right Tone
What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...
Matcha Design Captures 8 AIVA Communicator Awards
TULSA, OK – For the 10thconsecutive year, Matcha Design has been recognized for its excellence in creative services by the Academy of Interactive and Visual Arts. The Matcha team received eight awards of excellence and distinction from the 24th annual Communicator...
Matcha Design Wins Gold At The 15th Annual SIA Awards
Tulsa, Oklahoma based digital marketing firm Matcha Design participates in the 2017 SIA Awards and receives 13 accolades. Having entered the competition since 2010, Matcha’s bold client focused approach has earned them over 142 service industry advertising awards to...
5 Tips to Design Quality Landing Page Campaigns With Ease
Are you having issues with your landing page? If so, you need to rethink your landing page strategy. The Internet is full of websites that experience very high bounce rates. Keep in mind that that reflects the quality of your landing page, among other things. Higher...
Secret Techniques To Improve Your Business Profits
Marketing is a game that only the elite understand. If you're someone who has just started a new offline business and you want to know the insider secrets to making your business work, then I think you have landed in the right place. The bottom line is that you can...
My Thoughts On The New Oklahoma License Plate
Recently, the State of Oklahoma has revealed the new license plate. Typically, it would be welcoming like a breath of fresh air but this new design has caused a lot of negative comments from the social media. People seems to be confused about the design and not sure...
Amazing HTML5 Animated Ad to Strengthen Digital Marketing Program
Banner advertisements are an integral part of online marketing and you will find them everywhere – on websites, blogs, social media, and much more. The banner ad is an eye-catching image with attractive contents to draw the target audience to the seller’s website and...
Ways to Remove a Creative Block
When you look deep down, you will realize that a creative block is more than just a negative feeling. Motivation is the driving factor for a creative person. Lack of motivation means little or no creativity at all. This can be quite frustrating for a creative...
Buying Facebook Likes BAD. Here’s Why!
You’ve seen the ads selling 1000 “likes” for $50. Why not try it? It seems like it would build your page and give you the numbers you want, right? But what does buying Facebook likes really do for you? Marketing is the process of getting your business or brand in...
How to Improve PAGE RANK Without Breaking the Bank
With the extremely competitive online market, a fledgling online business should adopt numerous and varying advertising techniques to ensure itself to their online audience. Fledging online companies, however, are not generally full of cash; they often presume they...
Video Marketing is the future of Digital Marketing
Think about after five years, people will be interested in reading this article or watching it in video form? Because as online video remains its matchless escalation, it's a stimulating question to consider. By 2017, video will account for 69% of all consumer digital...
7 Common Keys in Designing Website Infrastructure
1. Site mapping Before we jump into a website’s site map design, you’ll require three things: Time A strong sitemap can’t be designed in 20 minutes. Does your business have the necessary time? People Key participants should contribute to the sitemap design. Who could...
5 Essential Tips to Secure Your Website
In today's scenario, technology alterations are very frequent, it befits more stimulating to retain information protected on the web. These tips will upsurge your chances to keep hackers and cyber-thieves at bay. 1. Create and preserve solid passwords. Earlier there...
Is It Time to Advertise on Instagram Over Twitter?
When social media started taking over, it took awhile for companies and businesses to jump on the bandwagon of using it to promote their brand. Nowadays, there are so many different companies that are on all of the different platforms that it is more common than not...
Understanding Effective Graphic Design
There really is no single definition of effective graphic design, but the goal is to merge business and creative objectives in a meaningful way that makes design more than just an aesthetic exercise. When we integrate design processes and design thinking into the...
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