Blog
Chris Lo Invited to Judge 21st Annual Communicator Awards
Chris Lo, President and Creative Director of Matcha Design, has been invited to serve on the judging panel of the 21st Annual Communicator Awards. "It's a privilege to participate in this year's judging panel for the Communicator Awards," said Chris. "I appreciate the...
Colors and Culture: Branding for an International Market
Being an American-based business ourselves, we tend to work with other American-based companies. By and large, most of our customers are local in scope and aren't interested in branding for anything other than the local market. But sometimes a company will come to us...
Artists vs. Designers: What’s the Difference?
Occasionally someone will refer to one of our designs as “a work of art.” While this is flattering, we don’t usually see it this way. Artists and designers both create visual compositions using a shared knowledge base, but the thought process, reasons, and results is...
Matcha Design Puts ECO Dentworks in the Limelight
ECO Dentworks, Calgary, Alberta’s most popular paintless dent repair shop, has launched their new website to rave reviews. Of course, their site was proudly designed and built by Matcha Design. “We’ve been the go-to company for ECO Dentworks for a number of years...
Are Website Templates a Good Idea?
In the early days of the World Wide Web, most websites were handcrafted affairs. A few applications came out which promised to make web design fast and easy for non-technical folks, but many of them were immediately recognizable as template-based – mostly because...
Maintaining a Balanced Social Media Portfolio
Companies trying to get their products in the public eye are confronted with a seemingly endless conglomeration of social platforms which are constantly gaining and losing users. Modern marketers must remain on top of trends to a level never seen before. Where...
Matcha Design Dominates RSI Envelopes Website Design
Facing poor design, incomplete work, and broken promises, RSI Envelopes needed someone to step up and deliver a powerful, feature-laden website designed to impress. Who else could they turn to but Matcha Design. "We knew the client had just had a bad experience with...
B2B Marketing: How to Present Your Benefits in Terms of Measurable, Tangible Results
When you're marketing a product or service to another business, it's important to outline the measurable, tangible results that are associated with your product or service. An average Joe consumer is heavily swayed by trends and emotion, so you can use these factors...
Matcha Design Knocks One Out of the Park for Legal Docs Depository
Legal Docs Depository had a brand new business idea for storage of important documents: secure, proof from fire, theft, and tornadoes, accessible even on weekends and holidays, free lawyer review, plus an online document viewing service which is unique in the field....
Is Any Publicity Really Good Publicity?
If you watched the Super Bowl last Sunday, you probably saw the stellar Budweiser "Lost Dog" commercial (if you missed it, catch it here). This ad, which hits on timeless themes of loyalty and friendship, has generated a tremendous amount of buzz and has been...
Matcha Design Picks Up 15 at the 2014 Service Industry Advertising Awards
Matcha Design brought home 15 new awards at the 12th Annual Service Industry Advertising Awards (SIAA). "It's always a great honor to receive such overwhelming recognition," said Chris Lo, President of Matcha Design. "We like to think that putting our clients first is...
Are you launching a business-to-business (B2B) marketing campaign?
Most companies are adept at marketing products to the general public and to fellow companies, but marketing services to fellow business owners can be more challenging. So in today's article, we'll explore how to launch an effective B2B marketing campaign for your...
Client Relations Does Not Need to be a 4-Letter Word
If you have worked in the professional world for any length of time you will encounter client/vendor relations at some level. Working with clients or vendors is usually enjoyable, but when an order does not go smoothly it can be uncomfortable. It is inevitable you...
Battling Holiday Stress In Your Small Business
The holidays are in full swing and with the frenzy of Black Friday shopping over, Christmas is moving toward us at a rapid speed. Small business owners and employees can feel the season escalating as client's last minute requests pour in and projects schedule to...
Finding The Right CMS For Your Website Project
Managing your website does not need to be hard or overwhelming. The key is finding a content management system (CMS) that gives you the flexibility to edit and website features you need. Matcha Design primarily uses Concrete5 (C5) as the CMS to power our custom...
Beware of the Cookie Store Syndrome
Today I was in a local food court and innocently wandered into a cookie store after enjoying a very healthy lunch. I was overwhelmed by the number of choices: chocolate chip, M&M, sugar, iced, glazed, snickerdoodle, cookie pies, cookie cakes and the list goes on....
Discover Seasonal Website Design
You may have noticed the color scheme change on Match Design lately, but before you assume we have completely thrown out our branding, let me explain. When the temperatures drop Matcha Design feeds the innate desire to jump in piles of freshly raked autumn leaves and...
Boost Your Blogging
You may have noticed increased news and blog postings on our website over the last three months. Why? It’s not because we like to flap our “lips”; that is the last thing people want you to be motivated by when posting a blog. At Matcha Design we believe in sharing our...
Making Postcards Work
Although we live in a digital age, mailing postcards to attract customers to your business can still be very effective. Direct mail pieces can be a great addition to your marketing strategy, but as with any marketing strategy the key is standing out from the...
Engaging a Visual Culture
We live in a visual culture, so adding video to your marketing strategy can be extremely effective. In 2011, we did a video for a local church highlighting the different levels of student ministry available to the community. The video was an engaging visual tool for...
Timing is Everything: Social Media Scheduling for Maximum Exposure
As the age old saying goes, "timing is everything". You don't have to be living very long to understand this concept, but how many times do we ignore this idea when it comes to our social media messaging? If you have any social media accounts for your business or...
Behind The Scenes at Matcha Design’s September Photo Shoot
Matcha Design - Friday, September 7, 2012 In early September, we shot a magazine cover featuring a family who had overcome adversity in their lives. Not only did we need to get an engaging cover shot that left room for plenty of surrounding text, but we had to capture...
More Than a Click of a Button
This past month I experienced my very first Matcha Design commercial photo shoot. BlueSpeed, an Oklahoma company specializing in home and commercial automation and lighting design, requested pictures of their technology work. We traveled to a beautiful home near...
Photography is an Art Form, Not Your Aunt’s Pet Project
In today's creative world it seems like every teenager, mom, scrap-booker or receptionist considers themselves a professional photographer. Now, before you take me the wrong way, I am not saying these people do not have an eye for photography. They may actually be...
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