Blog

How to Grow Your Brand Online in the 2020s
How to Grow Your Brand Online in the 2020s

The new era is here. While tried and true business practices still work well (you're the expert on what you do), you may need to rethink how you approach branding your organization for the coming decade. How you treat your customers, how you provide them value, and...

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5 Ways Your Service Business Will Stand Out!
5 Ways Your Service Business Will Stand Out!

In the business services industry, your company offers something that's likely essential, but you may not be the only option. The local and regional competition is tough. Hard work and expertise are how you've forged the long-standing customer relationships you...

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10 Best Practices to Boost Your Brand in 2021
10 Best Practices to Boost Your Brand in 2021

Increasing your brand awareness is one of the most significant aspects of marketing your company. Running a business is challenging work. That's never been more true than in the past year. And 2021 doesn't seem to offer up any easy challenges so far. Focusing on...

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How Do You Create a Landing Page?
How Do You Create a Landing Page?

Building landing pages on your company’s website is one of the most effective and directly impactful actions you can take in marketing. It means chaining your philosophy about what your site can do for your business, and lets you use all of the experience you’ve...

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When Do You Need to Hire a Designer for Your Business?
When Do You Need to Hire a Designer for Your Business?

When you’re running your business and doing it successfully, it’s easy to take for granted everything you’re an expert on. No matter how skilled or seasoned, we can all get caught up in the process and unintentionally be holding ourselves back. At Matcha Design we’ve...

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How To Take Photos For Your Business
How To Take Photos For Your Business

2020 has been pretty hard on small to medium sized businesses and entrepreneurs. In addition to dealing with financial, social, and operational issues customer behavior has also changed. Even during the best of times, marketing has been last in line for funding in...

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How To Take Photos For Your Business

How To Take Photos For Your Business

2020 has been pretty hard on small to medium sized businesses and entrepreneurs. In addition to dealing with financial, social, and operational issues customer behavior has also changed. Even during the best of times, marketing has been last in line for funding in...

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How to Research Hashtags For Your Business

How to Research Hashtags For Your Business

So many marketing and community management tasks are best left to in-house teams – particularly for small businesses. If your company fits that category, it’s likely you’re doing some DIY before you look for a third party agency… or your own marketing team wears a lot...

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Why Hire a Professional Photographer

Why Hire a Professional Photographer

Why pay to hire a photographer while uncle Bob's cousin will gladly do it for a combo meal? Simply, you want to present your company or your product well to increase sales. Anyone, literally anyone can and will take pictures with a mobile phone, pocket camera or a...

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What are Keywords?

What are Keywords?

Keywords are words and phrases within the theme of your topic. When your goal is to attract traffic to your website, the content on your site or within your blogs should focus around topics related to your brand. To be more specific, those topics should be something...

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How to Create Award-Winning Designs

How to Create Award-Winning Designs

Designing for the sake of winning awards is not the best way to express creativity, but it’s good to understand the mindset of competitions. By thinking outside of the box and incorporating some new philosophies you can give yourself the best leg up. Earning awards is...

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6 Ways To Build Brand Loyalty

6 Ways To Build Brand Loyalty

For business owners, the idea of having loyal customers is a universal goal. It’s not so much that loyal customers can contribute to a known quantity of consistent business, but because loyal customers turn into advocates for your brand. “It’s easier to love a brand...

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Effective Logos Carry Emotional Weight

Effective Logos Carry Emotional Weight

We have been designing logos and brand identities for decades. The most successful companies have instant recognition. Adopting a good design for your brand isn’t only about flair—it needs to serve  you well for years. Effective design requires patience and meticulous...

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Can You Choose a Creative Camera

Can You Choose a Creative Camera

How many times do people ask what kind of camera you’re using? When out on a photo shoot, there are always clients, bystanders and other photographers that come up and ask about my choice of gear. They even tell me the brand and model of camera they use and present...

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How Your Brand Promise Can Set Your Business Apart

How Your Brand Promise Can Set Your Business Apart

For small and mid-sized businesses your competition, footprint, or location might be hindering your ability to scale and reach the same market as your industry’s giants. That’s okay, because everyone starts small. The next tool in your marketing strategy should be...

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Our Approach to Designing a Logo

Our Approach to Designing a Logo

Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...

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Mastering Balance and Rhythm in Design

Mastering Balance and Rhythm in Design

Balance From a purely psychological perspective in human relationships, any imbalance in power is sure to create tension. While this phenomenon often leads to unsuccessful relationships between people, the concept is easy to understand — and we can apply the same...

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Understanding Typography in Design

Understanding Typography in Design

Typography is the art and technique of arranging type. Like fine-tuning a sports car, creating and defining great type design involves an intricate combination of educated and thoughtful selection of typeface, point size, line length, line spacing (leading), uniform...

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Access Email Marketing Services From Matcha Design

Access Email Marketing Services From Matcha Design

Matcha Design officially launched new email marketing services on its website this week, with a portfolio of work available for viewing. "An email message landing directly in your client's inbox can be a powerful tool in your communications plan," said Jenna Schario,...

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Logo and Facebook Cover Designed for Acceptance.org

Logo and Facebook Cover Designed for Acceptance.org

Matcha Design was glad to come alongside acceptance.org, a grassroots movement to promote universal acceptance, and explore it's identity design. "Acceptance is among the most basic human needs, yet it has managed to stay just out of grasp since its inception," said...

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Danielhenderson.com Speaks The Transparent Truth

Danielhenderson.com Speaks The Transparent Truth

Tulsa, OK - December 5, 2012 - Matcha Design is honored to partner with Houston entrepreneur and public figure, Daniel Henderson, to launch the new brand identity and online presence for danielhenderson.com. The rebranding started with a strong identity design. The...

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Matcha Design Surpasses 100th Award in 2012

Matcha Design Surpasses 100th Award in 2012

Over the years Matcha Design has worked countless hours alongside clients to develop strategically creative projects. Every year, we enter national and international industry competitions to test our skills and highlight the amazing projects we have had the honor to...

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Solomon Consulting Group Starts November with a New Look

Solomon Consulting Group Starts November with a New Look

Tulsa, OK - November 2, 2012 - Matcha Design helped launch the new look and feel of Solomon Consulting Group this week by giving their website a boost with new custom designed banner graphics and features built around their core services.  "We designed their original...

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Matcha Design Receives Best of Show for FOCUSED Print Ad

Matcha Design Receives Best of Show for FOCUSED Print Ad

Tulsa, OK - October 24, 2012 - Matcha Design is proud to announce the Best of Show award for their FOCUSED print ad (DTAGS) in the 9th Annual Service Industry Advertising Awards (SIAA). "Following the success of our last few DTAGS campaigns, we concentrated on giving...

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Matcha Design Wins Gold At The 15th Annual SIA Awards

Matcha Design Wins Gold At The 15th Annual SIA Awards

Tulsa, Oklahoma based digital marketing firm Matcha Design participates in the 2017 SIA Awards and receives 13 accolades. Having entered the competition since 2010, Matcha’s bold client focused approach has earned them over 142 service industry advertising awards to...

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Matcha Design Wins Silver at the 2015 W3 Awards

Matcha Design Wins Silver at the 2015 W3 Awards

Prestigious awards were once again given at the recently held 2015 W3 Awards that was powered, sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA.) Regarded as an award platform where creative excellence on the web as well as the people behind...

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