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The Importance of Being Authentic
The Importance of Being Authentic

It’s just so easy to overthink business and marketing. When we envision our ideal business, we think extensively about our packaging design, which marketing will endorse our products, and our next ten business steps. If this sounds like you, it’s time for you to stop...

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The 5 Trails of Successful UX
The 5 Trails of Successful UX

If you’re a business owner who doesn’t specialize in design, it can be difficult to identify what a good user experience (UX) should look like. However, the last thing you want to do is fund a major design project and then find out that the functionality is lacking,...

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10 Most Creative Entrepreneurs in Canada
10 Most Creative Entrepreneurs in Canada

Imagine an entrepreneur. Perhaps you imagine a young man in a crisp suit receiving his MBA. In fact, that image does not represent many of the greatest entrepreneurs. The entrepreneurial spirit comes in all shapes, sizes, and nationalities. Today, let’s explore the 10...

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Matcha Design Tops The 2021 Ad World Masters Agency List
Matcha Design Tops The 2021 Ad World Masters Agency List

AI algorithm chooses Matcha Design as the best advertising agency in the United States. For the third year in a row, Matcha Design – a Tulsa, Oklahoma Graphic Design and Advertising Agency – was selected for a Gold 2021 Agency of the Year Award. For the third year in...

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How to Design a Transcendent Experience?
How to Design a Transcendent Experience?

You have probably heard your colleagues talking about businesses who create transcendent experiences. Maybe you wonder what exactly this vague term entails or maybe you understand the concept, but it sounds expensive. In this article, we want to show you how designing...

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Amazon Fire HD
Amazon Fire HD

Amazon released the first Kindle Fire in 2011. The Kindle Fire revolutionized the e-reader industry because it ran a heavily modified version of the Android operating system, and was designed to deliver Amazon and Web content quickly and conveniently to the user. An...

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What Makes A Great Logo?
What Makes A Great Logo?

Plus Three Things a Great Logo Can Do For You If a picture is worth a thousand words, then a well-crafted logo is worth a million. Logos are usually the first chance your company has to make an impression on a customer, which means that a strong logo can literally be...

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Google Photos and Small Business
Google Photos and Small Business

On May 28th, 2015, Google launched Google Photos - the newest member of the Google family of web apps. Although there are many other photo-sharing apps available that sprung up before and after Google Photos, Google Photos remains the most popular. Stacking Up Against...

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Google Photos and Small Business

Google Photos and Small Business

On May 28th, 2015, Google launched Google Photos - the newest member of the Google family of web apps. Although there are many other photo-sharing apps available that sprung up before and after Google Photos, Google Photos remains the most popular. Stacking Up Against...

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5 Tips to Deliver Impactful Services to the Market

5 Tips to Deliver Impactful Services to the Market

In an ever-shifting economy, companies struggle to keep their policies and offerings up to date with the current market. Decision makers understand the importance of seeking out the best practices in modern business in order to ensure competitiveness and innovation....

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Social Media Networking is The Key

Social Media Networking is The Key

Having active posts and tweets on Facebook, Twitter and LinkedIn is the core of many businesses daily social media strategy but many might not know. The impact of social media to business is something that shouldn’t be underestimated. It is important to build...

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Cultivate a Positive Brand Culture

Cultivate a Positive Brand Culture

Say you are an up-and-coming baker and would like to purchase a new stand mixer for your home kitchen. You’re likely to start your search off with brands that you know are reliable and high quality, such as KitchenAid or Cuisinart. They are recognized for the...

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Good Design Do Not Just Sprout Out of Thin Air

Good Design Do Not Just Sprout Out of Thin Air

Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it is practical, it is systematic, and it makes life easier. In the same way, marketing materials that use...

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Social Proof Marketing for Business Services

Social Proof Marketing for Business Services

Social proof marketing is a concept that the average person would assume they know nothing about, claiming that it was yet another buzzword. Yet a large portion of the population has taken part in social proof marketing at least once in the course of their lives - and...

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How to Stop Selling and Start Helping

How to Stop Selling and Start Helping

Zig Ziglar famously quoted, “Stop Selling. Start Helping.” While this may seem like a counterintuitive practice for any sales-based company, he does make a pretty good point. When acting as a salesperson, you have a couple main objectives in mind, which can include...

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How to Choose a Designer For Your Business

How to Choose a Designer For Your Business

Despite economic uncertainty and unforeseen global commerce delays, the entrepreneurial world is booming. Established businesses, large and small, are rebranding; they're updating their logos, rewriting mission statements, and turning to marketing professionals as a...

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If You Want Killer SEO You Can’t Stop At Keywords

If You Want Killer SEO You Can’t Stop At Keywords

As we leave the globe gripping pandemic, brands large and small are looking to refresh how they approach digital marketing. This means investing in advanced content marketing for small to medium-sized businesses, paid advertising on multiple platforms, and redesigning...

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How to Grow Your Brand Online in the 2020s

How to Grow Your Brand Online in the 2020s

The new era is here. While tried and true business practices still work well (you're the expert on what you do), you may need to rethink how you approach branding your organization for the coming decade. How you treat your customers, how you provide them value, and...

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5 Ways Your Service Business Will Stand Out!

5 Ways Your Service Business Will Stand Out!

In the business services industry, your company offers something that's likely essential, but you may not be the only option. The local and regional competition is tough. Hard work and expertise are how you've forged the long-standing customer relationships you...

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Matcha Design Earns Silver Winner at 2014 W3 Awards

Matcha Design Earns Silver Winner at 2014 W3 Awards

The Academy of Interactive and Visual Arts announced the winners of The 2014 W3 Awards today. Receiving over 4,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best...

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