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If You Want Killer SEO You Can’t Stop At Keywords
If You Want Killer SEO You Can’t Stop At Keywords

As we leave the globe gripping pandemic, brands large and small are looking to refresh how they approach digital marketing. This means investing in advanced content marketing for small to medium-sized businesses, paid advertising on multiple platforms, and redesigning...

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How to Grow Your Brand Online in the 2020s
How to Grow Your Brand Online in the 2020s

The new era is here. While tried and true business practices still work well (you're the expert on what you do), you may need to rethink how you approach branding your organization for the coming decade. How you treat your customers, how you provide them value, and...

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5 Ways Your Service Business Will Stand Out!
5 Ways Your Service Business Will Stand Out!

In the business services industry, your company offers something that's likely essential, but you may not be the only option. The local and regional competition is tough. Hard work and expertise are how you've forged the long-standing customer relationships you...

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10 Best Practices to Boost Your Brand in 2021
10 Best Practices to Boost Your Brand in 2021

Increasing your brand awareness is one of the most significant aspects of marketing your company. Running a business is challenging work. That's never been more true than in the past year. And 2021 doesn't seem to offer up any easy challenges so far. Focusing on...

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How Do You Create a Landing Page?
How Do You Create a Landing Page?

Building landing pages on your company’s website is one of the most effective and directly impactful actions you can take in marketing. It means chaining your philosophy about what your site can do for your business, and lets you use all of the experience you’ve...

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Why Hire a Professional Photographer

Why Hire a Professional Photographer

Why pay to hire a photographer while uncle Bob's cousin will gladly do it for a combo meal? Simply, you want to present your company or your product well to increase sales. Anyone, literally anyone can and will take pictures with a mobile phone, pocket camera or a...

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What are Keywords?

What are Keywords?

Keywords are words and phrases within the theme of your topic. When your goal is to attract traffic to your website, the content on your site or within your blogs should focus around topics related to your brand. To be more specific, those topics should be something...

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How to Create Award-Winning Designs

How to Create Award-Winning Designs

Designing for the sake of winning awards is not the best way to express creativity, but it’s good to understand the mindset of competitions. By thinking outside of the box and incorporating some new philosophies you can give yourself the best leg up. Earning awards is...

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6 Ways To Build Brand Loyalty

6 Ways To Build Brand Loyalty

For business owners, the idea of having loyal customers is a universal goal. It’s not so much that loyal customers can contribute to a known quantity of consistent business, but because loyal customers turn into advocates for your brand. “It’s easier to love a brand...

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Effective Logos Carry Emotional Weight

Effective Logos Carry Emotional Weight

We have been designing logos and brand identities for decades. The most successful companies have instant recognition. Adopting a good design for your brand isn’t only about flair—it needs to serve  you well for years. Effective design requires patience and meticulous...

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Can You Choose a Creative Camera

Can You Choose a Creative Camera

How many times do people ask what kind of camera you’re using? When out on a photo shoot, there are always clients, bystanders and other photographers that come up and ask about my choice of gear. They even tell me the brand and model of camera they use and present...

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How Your Brand Promise Can Set Your Business Apart

How Your Brand Promise Can Set Your Business Apart

For small and mid-sized businesses your competition, footprint, or location might be hindering your ability to scale and reach the same market as your industry’s giants. That’s okay, because everyone starts small. The next tool in your marketing strategy should be...

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Our Approach to Designing a Logo

Our Approach to Designing a Logo

Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...

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Mastering Balance and Rhythm in Design

Mastering Balance and Rhythm in Design

Balance From a purely psychological perspective in human relationships, any imbalance in power is sure to create tension. While this phenomenon often leads to unsuccessful relationships between people, the concept is easy to understand — and we can apply the same...

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Understanding Typography in Design

Understanding Typography in Design

Typography is the art and technique of arranging type. Like fine-tuning a sports car, creating and defining great type design involves an intricate combination of educated and thoughtful selection of typeface, point size, line length, line spacing (leading), uniform...

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Understanding Space and Scale in Design

Understanding Space and Scale in Design

Whether the project is graphic, animation, video, architectural, or product design, fully understanding both space and scale is crucial. At the fundamental level, this is built upon spatial savvy — the effective use of whitespace, grouping, visual elements, or...

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Understanding Color Principles

Understanding Color Principles

Color principles can make your design dynamic, once you understand them. Sir Isaac Newton, the founder of modern physicals is the scientist attributed to the color wheel, in 1666. This circular diagram shows how colors are organized, and reveals their relationships to...

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Matcha Design Earns Silver Winner at 2014 W3 Awards

Matcha Design Earns Silver Winner at 2014 W3 Awards

The Academy of Interactive and Visual Arts announced the winners of The 2014 W3 Awards today. Receiving over 4,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best...

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