Blog

How to Grow Your Brand Online in the 2020s
How to Grow Your Brand Online in the 2020s

The new era is here. While tried and true business practices still work well (you're the expert on what you do), you may need to rethink how you approach branding your organization for the coming decade. How you treat your customers, how you provide them value, and...

read more
5 Ways Your Service Business Will Stand Out!
5 Ways Your Service Business Will Stand Out!

In the business services industry, your company offers something that's likely essential, but you may not be the only option. The local and regional competition is tough. Hard work and expertise are how you've forged the long-standing customer relationships you...

read more
10 Best Practices to Boost Your Brand in 2021
10 Best Practices to Boost Your Brand in 2021

Increasing your brand awareness is one of the most significant aspects of marketing your company. Running a business is challenging work. That's never been more true than in the past year. And 2021 doesn't seem to offer up any easy challenges so far. Focusing on...

read more
How Do You Create a Landing Page?
How Do You Create a Landing Page?

Building landing pages on your company’s website is one of the most effective and directly impactful actions you can take in marketing. It means chaining your philosophy about what your site can do for your business, and lets you use all of the experience you’ve...

read more
When Do You Need to Hire a Designer for Your Business?
When Do You Need to Hire a Designer for Your Business?

When you’re running your business and doing it successfully, it’s easy to take for granted everything you’re an expert on. No matter how skilled or seasoned, we can all get caught up in the process and unintentionally be holding ourselves back. At Matcha Design we’ve...

read more
How To Take Photos For Your Business
How To Take Photos For Your Business

2020 has been pretty hard on small to medium sized businesses and entrepreneurs. In addition to dealing with financial, social, and operational issues customer behavior has also changed. Even during the best of times, marketing has been last in line for funding in...

read more

Effective Logos Carry Emotional Weight

Effective Logos Carry Emotional Weight

We have been designing logos and brand identities for decades. The most successful companies have instant recognition. Adopting a good design for your brand isn’t only about flair—it needs to serve  you well for years. Effective design requires patience and meticulous...

read more
Can You Choose a Creative Camera

Can You Choose a Creative Camera

How many times do people ask what kind of camera you’re using? When out on a photo shoot, there are always clients, bystanders and other photographers that come up and ask about my choice of gear. They even tell me the brand and model of camera they use and present...

read more
How Your Brand Promise Can Set Your Business Apart

How Your Brand Promise Can Set Your Business Apart

For small and mid-sized businesses your competition, footprint, or location might be hindering your ability to scale and reach the same market as your industry’s giants. That’s okay, because everyone starts small. The next tool in your marketing strategy should be...

read more
Our Approach to Designing a Logo

Our Approach to Designing a Logo

Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...

read more
Mastering Balance and Rhythm in Design

Mastering Balance and Rhythm in Design

Balance From a purely psychological perspective in human relationships, any imbalance in power is sure to create tension. While this phenomenon often leads to unsuccessful relationships between people, the concept is easy to understand — and we can apply the same...

read more
Understanding Typography in Design

Understanding Typography in Design

Typography is the art and technique of arranging type. Like fine-tuning a sports car, creating and defining great type design involves an intricate combination of educated and thoughtful selection of typeface, point size, line length, line spacing (leading), uniform...

read more
Understanding Space and Scale in Design

Understanding Space and Scale in Design

Whether the project is graphic, animation, video, architectural, or product design, fully understanding both space and scale is crucial. At the fundamental level, this is built upon spatial savvy — the effective use of whitespace, grouping, visual elements, or...

read more
Understanding Color Principles

Understanding Color Principles

Color principles can make your design dynamic, once you understand them. Sir Isaac Newton, the founder of modern physicals is the scientist attributed to the color wheel, in 1666. This circular diagram shows how colors are organized, and reveals their relationships to...

read more
How to Create a Captivating Design

How to Create a Captivating Design

In the sensory overload that is our modern, information-based society, creating an impactful and captivating design is vital. As we each consume increasing amounts of content, a truly captivating design requires intent, skill, and to act with agency. While the phrase...

read more
Finding the Right Tone

Finding the Right Tone

What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...

read more
How to Find Your Design Niche

How to Find Your Design Niche

As a designer, particularly if you’re jumping into the freelance market, setting yourself apart from the rest of the pack and make all the difference in your business growth and attracting new clients. Why is finding a niche so important? Credibility. While your...

read more

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Tulsa Based Matcha Design Wins 15 Communicator Awards

Tulsa Based Matcha Design Wins 15 Communicator Awards

Matcha Design has earned 5 Awards of Excellence (Gold) and 10 Awards of Distinction (Silver) in the 2012 Communicator Awards competition by the International Academy of the Visual Arts.  "This is the third year in a row that Matcha Design  receives awards from the...

read more
Merch Shop – Today’s Best Award

Merch Shop – Today’s Best Award

Among 33,413, 664,923 customizable products, Matcha's own Metro NY I Tee has won "feature of the day" by Zazzle, in less than 24 hours after it is made available.   Metro New York City T-Shirt by matchadesign

read more
Matcha Design Awarded Gold Summit International Award

Matcha Design Awarded Gold Summit International Award

Matcha Design announced that they have been awarded the Gold Summit Creative Award from Summit International Awards in the Self-Promotion Website category for their website, matchadesign.com. "Big Thank You to SIA Summit International Awards for recognizing...

read more
Matcha Design Collects Six Communicator Awards for 2011

Matcha Design Collects Six Communicator Awards for 2011

The winners of the 17th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts, and Matcha Design is proud to receive awards for six projects. "This year’s awards program was highly competitive with many remarkable entries," said...

read more