Blog
How to Grow Your Brand Online in the 2020s
The new era is here. While tried and true business practices still work well (you're the expert on what you do), you may need to rethink how you approach branding your organization for the coming decade. How you treat your customers, how you provide them value, and...
Matcha Design at 2021 Communicator Awards. Oklahoma Marketing Agency competes with industry giants
The Tulsa, Oklahoma design and media firm Matcha Design has taken home three gold and four silver awards at the 2021 Communicator Awards competition. This 27th annual showcase received over 6,000 entries from marketing advertising agencies, interactive shops,...
5 Ways Your Service Business Will Stand Out!
In the business services industry, your company offers something that's likely essential, but you may not be the only option. The local and regional competition is tough. Hard work and expertise are how you've forged the long-standing customer relationships you...
5 Small Business Management Tips That’ll Save You Time and Money
Running your business is a daily challenge, but that's part of the reason you keep it going. The function of the job you're passionate about usually comes with a slew of other headaches. These simple business tips just might help you save a whole lot of time and...
10 Best Practices to Boost Your Brand in 2021
Increasing your brand awareness is one of the most significant aspects of marketing your company. Running a business is challenging work. That's never been more true than in the past year. And 2021 doesn't seem to offer up any easy challenges so far. Focusing on...
Matcha Design ranked among top-performing marketing agencies according to DesignRush
One of Oklahoma's leading creative marketing agencies, Matcha Design, has forged an award-winning reputation. Analyzing Matcha's long-standing history of industry accolades in various sectors, including business services, non-for-profits, and start-ups, DesignRush...
Tulsa, Matcha Design included in Top 10 social media marketing agencies
Nationwide survey ranked most influential Oklahoma creative firms. Kicksta, the San Diego based organic growth firm passionate about real engagement on social, conducted an in-depth review of social agencies around the country. Diving into the local markets in every...
How Do You Create a Landing Page?
Building landing pages on your company’s website is one of the most effective and directly impactful actions you can take in marketing. It means chaining your philosophy about what your site can do for your business, and lets you use all of the experience you’ve...
Matcha Design (Tulsa, Oklahoma) Creative and Ad Agency Wins 2020 Service Industry Awards, Increasing Market Domination
The Tulsa, Oklahoma design and media firm Matcha Design has been awarded a number of awards at the recent SIAA Awards (Service Industry Advertising Awards). Earning 16 awards including 1 Best of Show, 11 Gold, 1 Silver, Matcha feels more than ever these accolades are...
Matcha Design Agency of the Year 2020. Tulsa Local Design Shop Wins Gold from Ad World Masters
The Tulsa, Oklahoma design and media firm Matcha Design has been awarded GOLD and named the TOP Ad Agency in the US in Ad World Masters annual agency of the year awards. Ad World Masters rewards agencies points based on the value they provide for customers. The 2020...
When Do You Need to Hire a Designer for Your Business?
When you’re running your business and doing it successfully, it’s easy to take for granted everything you’re an expert on. No matter how skilled or seasoned, we can all get caught up in the process and unintentionally be holding ourselves back. At Matcha Design we’ve...
How To Take Photos For Your Business
2020 has been pretty hard on small to medium sized businesses and entrepreneurs. In addition to dealing with financial, social, and operational issues customer behavior has also changed. Even during the best of times, marketing has been last in line for funding in...
Effective Logos Carry Emotional Weight
We have been designing logos and brand identities for decades. The most successful companies have instant recognition. Adopting a good design for your brand isn’t only about flair—it needs to serve you well for years. Effective design requires patience and meticulous...
Can You Choose a Creative Camera
How many times do people ask what kind of camera you’re using? When out on a photo shoot, there are always clients, bystanders and other photographers that come up and ask about my choice of gear. They even tell me the brand and model of camera they use and present...
How Your Brand Promise Can Set Your Business Apart
For small and mid-sized businesses your competition, footprint, or location might be hindering your ability to scale and reach the same market as your industry’s giants. That’s okay, because everyone starts small. The next tool in your marketing strategy should be...
Our Approach to Designing a Logo
Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...
Mastering Balance and Rhythm in Design
Balance From a purely psychological perspective in human relationships, any imbalance in power is sure to create tension. While this phenomenon often leads to unsuccessful relationships between people, the concept is easy to understand — and we can apply the same...
Understanding Typography in Design
Typography is the art and technique of arranging type. Like fine-tuning a sports car, creating and defining great type design involves an intricate combination of educated and thoughtful selection of typeface, point size, line length, line spacing (leading), uniform...
Understanding Space and Scale in Design
Whether the project is graphic, animation, video, architectural, or product design, fully understanding both space and scale is crucial. At the fundamental level, this is built upon spatial savvy — the effective use of whitespace, grouping, visual elements, or...
Understanding Color Principles
Color principles can make your design dynamic, once you understand them. Sir Isaac Newton, the founder of modern physicals is the scientist attributed to the color wheel, in 1666. This circular diagram shows how colors are organized, and reveals their relationships to...
How to Create a Captivating Design
In the sensory overload that is our modern, information-based society, creating an impactful and captivating design is vital. As we each consume increasing amounts of content, a truly captivating design requires intent, skill, and to act with agency. While the phrase...
Finding the Right Tone
What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...
How to Find Your Design Niche
As a designer, particularly if you’re jumping into the freelance market, setting yourself apart from the rest of the pack and make all the difference in your business growth and attracting new clients. Why is finding a niche so important? Credibility. While your...
Can Web Designers, Artists, and Writers Embrace Artificial Intelligence?
A surprisingly broad field, Artificial Intelligence isn’t just isolated to the computing sector; also encompassing the disciplines of philosophy, neuroscience, and psychology. Rather than simply understanding intelligence, the study of AI seeks to build & create...
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Matcha Design Client Work Wins At The 2013 Communicator Awards
The winners of The 2013 Communicator Awards have been announced by the International Academy of the Visual Arts, and Matcha Design is proud to be among the winners with nine selected client projects. With over 6000 entries received from across the US and around the...
Matcha Design Honored With Two Website Design Awards This Month For Client Work
Tulsa's Matcha Design recently pulled in two awards for excellence in website design from the DesignFirms™ Web awards for tulsaconservatory.org and bluespeedav.com. The DesignFirms™ Web awards showcase some of the best work on the Web from designers and developers...
Matcha Design Receives 13 National Awards, Including Two Gold and Four Silver for Client Work
Matcha Design was honored to receive 13 national awards from The 10th Annual Service Industry Advertising Awards (SIAA) for work in the print design, video production and website design fields. Nearly 2,000 entries were received from more than 400 advertising agencies...
Matcha Design Starts 2013 Earning Two Awards From DesignFirm Web Awards
Matcha Design started the new year by earning two new awards in Website design from the DesignFirms™ web awards for RebuildingTogetherTulsa.org and DanielHenderson.com. The DesignFirms™ web awards showcases some of the best work on the web from designers and...
The International Davey Awards Announce Matcha Design as a 2012 Silver Winner
Tulsa-based design firm, Matcha Design, is proud to report three silver awards from the International Davey Awards for their work in website design, corporate identity and online advertising and marketing. With nearly 4,000 entries from across the US and around the...
Matcha Design Earned 25 Service Industry Advertising Awards in 2011
Matcha Design is proud to announce 25 awards from the 8th Annual Service Industry Advertising Awards (SIAA). "We strive to serve up excellent creative vision every day." said Chris Lo, President and Creative Director of Matcha Design. "To create a project that wins an...
Tulsa Based Matcha Design Wins 15 Communicator Awards
Matcha Design has earned 5 Awards of Excellence (Gold) and 10 Awards of Distinction (Silver) in the 2012 Communicator Awards competition by the International Academy of the Visual Arts. "This is the third year in a row that Matcha Design receives awards from the...
Matcha Design Honored with Seven 2011 International Davey Awards
Matcha Design, a Tulsa-based design agency, was awarded seven 2011 Davey Awards in the business-to-business magazine ad category, print category, online film, and video category as well as self-promotional website category. With over 4,000 entries from across the US...
Merch Shop – Today’s Best Award
Among 33,413, 664,923 customizable products, Matcha's own Metro NY I Tee has won "feature of the day" by Zazzle, in less than 24 hours after it is made available. Metro New York City T-Shirt by matchadesign
Matcha Design Awarded Gold Summit International Award
Matcha Design announced that they have been awarded the Gold Summit Creative Award from Summit International Awards in the Self-Promotion Website category for their website, matchadesign.com. "Big Thank You to SIA Summit International Awards for recognizing...
Matcha Design Places First in the American Design Awards 2011 Winter Semi Annual
Matcha Design announced today that they have received 1st place in the American Design Awards 2011 Winter Semi Annual, non-flash web design category for matchadesign.com. Matcha Design was among 55 winners chosen from 1502 entries internationally. "We are not sure...
Matcha Design Collects Six Communicator Awards for 2011
The winners of the 17th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts, and Matcha Design is proud to receive awards for six projects. "This year’s awards program was highly competitive with many remarkable entries," said...