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5 Ways Your Service Business Will Stand Out!
5 Ways Your Service Business Will Stand Out!

In the business services industry, your company offers something that's likely essential, but you may not be the only option. The local and regional competition is tough. Hard work and expertise are how you've forged the long-standing customer relationships you...

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10 Best Practices to Boost Your Brand in 2021
10 Best Practices to Boost Your Brand in 2021

Increasing your brand awareness is one of the most significant aspects of marketing your company. Running a business is challenging work. That's never been more true than in the past year. And 2021 doesn't seem to offer up any easy challenges so far. Focusing on...

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How Do You Create a Landing Page?
How Do You Create a Landing Page?

Building landing pages on your company’s website is one of the most effective and directly impactful actions you can take in marketing. It means chaining your philosophy about what your site can do for your business, and lets you use all of the experience you’ve...

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When Do You Need to Hire a Designer for Your Business?
When Do You Need to Hire a Designer for Your Business?

When you’re running your business and doing it successfully, it’s easy to take for granted everything you’re an expert on. No matter how skilled or seasoned, we can all get caught up in the process and unintentionally be holding ourselves back. At Matcha Design we’ve...

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How To Take Photos For Your Business
How To Take Photos For Your Business

2020 has been pretty hard on small to medium sized businesses and entrepreneurs. In addition to dealing with financial, social, and operational issues customer behavior has also changed. Even during the best of times, marketing has been last in line for funding in...

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How Your Brand Promise Can Set Your Business Apart

How Your Brand Promise Can Set Your Business Apart

For small and mid-sized businesses your competition, footprint, or location might be hindering your ability to scale and reach the same market as your industry’s giants. That’s okay, because everyone starts small. The next tool in your marketing strategy should be...

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Our Approach to Designing a Logo

Our Approach to Designing a Logo

Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...

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Mastering Balance and Rhythm in Design

Mastering Balance and Rhythm in Design

Balance From a purely psychological perspective in human relationships, any imbalance in power is sure to create tension. While this phenomenon often leads to unsuccessful relationships between people, the concept is easy to understand — and we can apply the same...

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Understanding Typography in Design

Understanding Typography in Design

Typography is the art and technique of arranging type. Like fine-tuning a sports car, creating and defining great type design involves an intricate combination of educated and thoughtful selection of typeface, point size, line length, line spacing (leading), uniform...

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Understanding Space and Scale in Design

Understanding Space and Scale in Design

Whether the project is graphic, animation, video, architectural, or product design, fully understanding both space and scale is crucial. At the fundamental level, this is built upon spatial savvy — the effective use of whitespace, grouping, visual elements, or...

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Understanding Color Principles

Understanding Color Principles

Color principles can make your design dynamic, once you understand them. Sir Isaac Newton, the founder of modern physicals is the scientist attributed to the color wheel, in 1666. This circular diagram shows how colors are organized, and reveals their relationships to...

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How to Create a Captivating Design

How to Create a Captivating Design

In the sensory overload that is our modern, information-based society, creating an impactful and captivating design is vital. As we each consume increasing amounts of content, a truly captivating design requires intent, skill, and to act with agency. While the phrase...

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Finding the Right Tone

Finding the Right Tone

What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...

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How to Find Your Design Niche

How to Find Your Design Niche

As a designer, particularly if you’re jumping into the freelance market, setting yourself apart from the rest of the pack and make all the difference in your business growth and attracting new clients. Why is finding a niche so important? Credibility. While your...

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How To Grow Your Brand On Instagram

How To Grow Your Brand On Instagram

First of all, having an online presence is imperious if you want to make sure that your business is going to be successful. One of the social networking sites that you should be interested in is Instagram because it allows you to tell a story by posting relevant...

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How To Come Up With A Great Slogan And Taglines

How To Come Up With A Great Slogan And Taglines

With today's crowded marketplace, a great business tagline has never been more important. Whether for a specific product or for your entire business, an effective tagline can work wonders for your company's marketing. A tagline can succinctly convey a sense of your...

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Matcha Design Collects Six Communicator Awards for 2011

Matcha Design Collects Six Communicator Awards for 2011

The winners of the 17th Annual Communicator Awards have been announced by the Academy of Interactive and Visual Arts, and Matcha Design is proud to receive awards for six projects. "This year’s awards program was highly competitive with many remarkable entries," said...

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Matcha Design Wins Five 2010 Communicator Awards

Matcha Design Wins Five 2010 Communicator Awards

The winners of the 2010 Communicator Awards have been announced by the International Academy of the Visual Arts, and Matcha Design has walked away with 2 Awards of Excellence and 3 Awards of Distinction.  "We understand that the economic environment has been tough...

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Matcha Design Honored with Two American Design Awards

Matcha Design Honored with Two American Design Awards

Matcha Design announced today that they have received two awards from the American Design Awards for the design of chrislophotography.com and tulsachildrensmuseum.org. The entries by Matcha Design were among 40 sites chosen from a pool of 720 entries. "Receiving two...

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Matcha Design Awarded Six 2010 Davey Awards

Matcha Design Awarded Six 2010 Davey Awards

The winners of The 2010 Davey Awards have been announced by the International Academy of the Visual Arts today. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies, and...

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Matcha Design Receives Silver Winner at 2010 W3 Awards

Matcha Design Receives Silver Winner at 2010 W3 Awards

The Winners of The 2010 W3 Awards have been announced by the International Academy of the Visual Arts today. Receiving over 3,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive...

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