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Social Proof Marketing for Business Services
Social proof marketing is a concept that the average person would assume they know nothing about, claiming that it was yet another buzzword. Yet a large portion of the population has taken part in social proof marketing at least once in the course of their lives - and...
How to Stop Selling and Start Helping
Zig Ziglar famously quoted, “Stop Selling. Start Helping.” While this may seem like a counterintuitive practice for any sales-based company, he does make a pretty good point. When acting as a salesperson, you have a couple main objectives in mind, which can include...
How to Choose a Designer For Your Business
Despite economic uncertainty and unforeseen global commerce delays, the entrepreneurial world is booming. Established businesses, large and small, are rebranding; they're updating their logos, rewriting mission statements, and turning to marketing professionals as a...
Get More Out of Your Small Business Branding with Custom Stickers
For decades loyal customers and fans have loved to share and present the stickers of their favorite brands. From computer companies, niche manufacturers, including free stickers in the box with every product has people... well, sticking them, anywhere they can. Early...
If You Want Killer SEO You Can’t Stop At Keywords
As we leave the globe gripping pandemic, brands large and small are looking to refresh how they approach digital marketing. This means investing in advanced content marketing for small to medium-sized businesses, paid advertising on multiple platforms, and redesigning...
How to Grow Your Brand Online in the 2020s
The new era is here. While tried and true business practices still work well (you're the expert on what you do), you may need to rethink how you approach branding your organization for the coming decade. How you treat your customers, how you provide them value, and...
Matcha Design at 2021 Communicator Awards. Oklahoma Marketing Agency competes with industry giants
The Tulsa, Oklahoma design and media firm Matcha Design has taken home three gold and four silver awards at the 2021 Communicator Awards competition. This 27th annual showcase received over 6,000 entries from marketing advertising agencies, interactive shops,...
5 Ways Your Service Business Will Stand Out!
In the business services industry, your company offers something that's likely essential, but you may not be the only option. The local and regional competition is tough. Hard work and expertise are how you've forged the long-standing customer relationships you...
5 Small Business Management Tips That’ll Save You Time and Money
Running your business is a daily challenge, but that's part of the reason you keep it going. The function of the job you're passionate about usually comes with a slew of other headaches. These simple business tips just might help you save a whole lot of time and...
10 Best Practices to Boost Your Brand in 2021
Increasing your brand awareness is one of the most significant aspects of marketing your company. Running a business is challenging work. That's never been more true than in the past year. And 2021 doesn't seem to offer up any easy challenges so far. Focusing on...
Matcha Design ranked among top-performing marketing agencies according to DesignRush
One of Oklahoma's leading creative marketing agencies, Matcha Design, has forged an award-winning reputation. Analyzing Matcha's long-standing history of industry accolades in various sectors, including business services, non-for-profits, and start-ups, DesignRush...
Tulsa, Matcha Design included in Top 10 social media marketing agencies
Nationwide survey ranked most influential Oklahoma creative firms. Kicksta, the San Diego based organic growth firm passionate about real engagement on social, conducted an in-depth review of social agencies around the country. Diving into the local markets in every...
What are Keywords?
Keywords are words and phrases within the theme of your topic. When your goal is to attract traffic to your website, the content on your site or within your blogs should focus around topics related to your brand. To be more specific, those topics should be something...
How to Create Award-Winning Designs
Designing for the sake of winning awards is not the best way to express creativity, but it’s good to understand the mindset of competitions. By thinking outside of the box and incorporating some new philosophies you can give yourself the best leg up. Earning awards is...
6 Ways To Build Brand Loyalty
For business owners, the idea of having loyal customers is a universal goal. It’s not so much that loyal customers can contribute to a known quantity of consistent business, but because loyal customers turn into advocates for your brand. “It’s easier to love a brand...
Effective Logos Carry Emotional Weight
We have been designing logos and brand identities for decades. The most successful companies have instant recognition. Adopting a good design for your brand isn’t only about flair—it needs to serve you well for years. Effective design requires patience and meticulous...
Can You Choose a Creative Camera
How many times do people ask what kind of camera you’re using? When out on a photo shoot, there are always clients, bystanders and other photographers that come up and ask about my choice of gear. They even tell me the brand and model of camera they use and present...
How Your Brand Promise Can Set Your Business Apart
For small and mid-sized businesses your competition, footprint, or location might be hindering your ability to scale and reach the same market as your industry’s giants. That’s okay, because everyone starts small. The next tool in your marketing strategy should be...
Our Approach to Designing a Logo
Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...
Mastering Balance and Rhythm in Design
Balance From a purely psychological perspective in human relationships, any imbalance in power is sure to create tension. While this phenomenon often leads to unsuccessful relationships between people, the concept is easy to understand — and we can apply the same...
Understanding Typography in Design
Typography is the art and technique of arranging type. Like fine-tuning a sports car, creating and defining great type design involves an intricate combination of educated and thoughtful selection of typeface, point size, line length, line spacing (leading), uniform...
Understanding Space and Scale in Design
Whether the project is graphic, animation, video, architectural, or product design, fully understanding both space and scale is crucial. At the fundamental level, this is built upon spatial savvy — the effective use of whitespace, grouping, visual elements, or...
Understanding Color Principles
Color principles can make your design dynamic, once you understand them. Sir Isaac Newton, the founder of modern physicals is the scientist attributed to the color wheel, in 1666. This circular diagram shows how colors are organized, and reveals their relationships to...
How to Create a Captivating Design
In the sensory overload that is our modern, information-based society, creating an impactful and captivating design is vital. As we each consume increasing amounts of content, a truly captivating design requires intent, skill, and to act with agency. While the phrase...
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Matcha Design Wins Award of Excellence and Award of Distinction at 2009 Communicator Awards
The winners of the 2009 Communicator Awards have been announced by the International Academy of the Visual Arts today. Matcha Design, a Tulsa-based creative agency, has won an Award of Excellence and an Award of Distinction for the Tulsa Children's Museum website....
Matcha Design Receives Award of Excellence from American Design Awards
Matcha Design announced today they were given the Award of Excellence from the American Design Awards for their design of TulsaOpera.com. The entry was among 41 sites chosen from a pool of over 800 entries during the month of July last year. "We are really pleased to...