Blog

How Do You Create a Landing Page?
How Do You Create a Landing Page?

Building landing pages on your company’s website is one of the most effective and directly impactful actions you can take in marketing. It means chaining your philosophy about what your site can do for your business, and lets you use all of the experience you’ve...

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When Do You Need to Hire a Designer for Your Business?
When Do You Need to Hire a Designer for Your Business?

When you’re running your business and doing it successfully, it’s easy to take for granted everything you’re an expert on. No matter how skilled or seasoned, we can all get caught up in the process and unintentionally be holding ourselves back. At Matcha Design we’ve...

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How To Take Photos For Your Business
How To Take Photos For Your Business

2020 has been pretty hard on small to medium sized businesses and entrepreneurs. In addition to dealing with financial, social, and operational issues customer behavior has also changed. Even during the best of times, marketing has been last in line for funding in...

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How to Research Hashtags For Your Business
How to Research Hashtags For Your Business

So many marketing and community management tasks are best left to in-house teams – particularly for small businesses. If your company fits that category, it’s likely you’re doing some DIY before you look for a third party agency… or your own marketing team wears a lot...

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Why Hire a Professional Photographer
Why Hire a Professional Photographer

Why pay to hire a photographer while uncle Bob's cousin will gladly do it for a combo meal? Simply, you want to present your company or your product well to increase sales. Anyone, literally anyone can and will take pictures with a mobile phone, pocket camera or a...

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What are Keywords?
What are Keywords?

Keywords are words and phrases within the theme of your topic. When your goal is to attract traffic to your website, the content on your site or within your blogs should focus around topics related to your brand. To be more specific, those topics should be something...

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How to Create Award-Winning Designs
How to Create Award-Winning Designs

Designing for the sake of winning awards is not the best way to express creativity, but it’s good to understand the mindset of competitions. By thinking outside of the box and incorporating some new philosophies you can give yourself the best leg up. Earning awards is...

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Finding the Right Tone

Finding the Right Tone

What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...

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How to Find Your Design Niche

How to Find Your Design Niche

As a designer, particularly if you’re jumping into the freelance market, setting yourself apart from the rest of the pack and make all the difference in your business growth and attracting new clients. Why is finding a niche so important? Credibility. While your...

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How To Grow Your Brand On Instagram

How To Grow Your Brand On Instagram

First of all, having an online presence is imperious if you want to make sure that your business is going to be successful. One of the social networking sites that you should be interested in is Instagram because it allows you to tell a story by posting relevant...

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How To Come Up With A Great Slogan And Taglines

How To Come Up With A Great Slogan And Taglines

With today's crowded marketplace, a great business tagline has never been more important. Whether for a specific product or for your entire business, an effective tagline can work wonders for your company's marketing. A tagline can succinctly convey a sense of your...

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How Color Affect Our Mood And Purchase Decision Making

How Color Affect Our Mood And Purchase Decision Making

Colors Create Emotional Reactions: Color is light and light is energy. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and...

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Creative Like An Artist

Creative Like An Artist

Maybe you're reading this as someone who creates regularly and is delighted with your creative output in terms of the amount, the quality and the depth? Then congratulations! It's a stage that few creative people reach. If you're not currently feeling quite so...

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Relationship Building Perfect For SEO

Relationship Building Perfect For SEO

Without off page optimization your chances of achieving a good ranking for your pages are poor. This is because off-page optimization is all about the inbound links you get for your website, making link building a sought after factor. There are many techniques of link...

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A/B Testing – How To Conduct Your Own

A/B Testing – How To Conduct Your Own

What Is A/B Testing? At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both versions to experimentation simultaneously. In the...

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