Developing catchy content is a challenge for marketers and business owners. How can you take something ordinary (words, visuals, etc.) and put them together to create fantastic brand messaging? Today, we’ll compare two shows from an entertainment giant, and explain...
As a business owner, finding content marketing ideas can start to feel like being a hamster on a wheel - there are only so many topic ideas you can come up with before you run out of steam. Thankfully, there are as many ways to become inspired as there are hamsters -...
One of the most important parts of marketing is to know your customer’s pain points - but doing the work to find those pain points seems complicated. In this article, we aim to help simplify pain points for you and give you an actionable process, even if you’re on a...
“It is not joy that makes us grateful; it is gratitude that makes us joyful.” ~ David Steindl-Rast Practicing the art of gratitude is an ancient tradition that sparks joy and incites the power of ‘enough’. Happiness is a common side effect of continual thankfulness:...
Challenges abound for entrepreneurs. Entrepreneurship can easily be one of the most complex and time-consuming ventures. However, instituting essential practices, planning, and maintaining your integrity can make your business one of the best decisions of your life....
In an ever-shifting economy, companies struggle to keep their policies and offerings up to date with the current market. Decision makers understand the importance of seeking out the best practices in modern business in order to ensure competitiveness and innovation....
Zig Ziglar famously quoted, “Stop Selling. Start Helping.” While this may seem like a counterintuitive practice for any sales-based company, he does make a pretty good point. When acting as a salesperson, you have a couple main objectives in mind, which can include...
What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...
First of all, having an online presence is imperious if you want to make sure that your business is going to be successful. One of the social networking sites that you should be interested in is Instagram because it allows you to tell a story by posting relevant...
Colors Create Emotional Reactions: Color is light and light is energy. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and...
Social Media Networking is The Key Having active posts and tweets on Facebook, Twitter and LinkedIn is the core of many businesses daily social media strategy but many might not know. The impact of social media to business is something that shouldn’t be...
What Is A/B Testing? At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both versions to experimentation simultaneously. In the...