It is critical for every evolving business team to spend time to think about how to market in efficient, low-cost ways, as it is can be so challenging to build a long-term sustainable business on the basis of paid marketing. Here are a few practical ways we have seen...
B2B Marketing
Power Of Using Humor In Marketing And Advertising
Looking for a way to engage your customers in an impactful way? Well, it doesn't always take a big budget ad campaign to grab your audience's attention. Sometimes, it's a well-timed joke that could make all the difference in having your message resonate. So with humor...
Holiday Marketing Strategy
The holidays, just around the corner, are a very-important time in the retail industry. As customers are shopping for the perfect gift for their loved ones, many businesses amp up their marketing efforts to reach a wider audience. There are many different strategies...
Why Aren’t QR Codes More Popular?
A few years back, we wrote an extensive six-part blog series about how QR codes work. For a while, QR codes seemed like the explosive new advertising technology, and you can still see them on the occasional fast food cup or pizza box. But despite the obvious...
B2B Marketing: How to Present Your Benefits in Terms of Measurable, Tangible Results
When you're marketing a product or service to another business, it's important to outline the measurable, tangible results that are associated with your product or service. An average Joe consumer is heavily swayed by trends and emotion, so you can use these factors...
Are you launching a business-to-business (B2B) marketing campaign?
Most companies are adept at marketing products to the general public and to fellow companies, but marketing services to fellow business owners can be more challenging. So in today's article, we'll explore how to launch an effective B2B marketing campaign for your...
Letter from the President: Matcha Design Celebrates 9 Years
It's hard to believe that it has been 9 years since Matcha Design was born in Tulsa. Throughout these 9 years, we have been very blessed with great clients, projects, and most of all great team members. Our irresistible office dog, has also played a big role in our...
The Marketing Potential of Instagram Video
Have you ever scrolled through your Instagram feed, looked at a filtered photo, and thought, “I wish this was a movie”? Well, your wish has finally come true. On Thursday, June 20th, Instagram announced its new update featuring its fifteen second video capabilities...