Everyone needs a fun sidekick. This fun, loyal co-conspirator constantly assists the main character in princess stories, superhero comics - even your business, if you’ll let it! As you know, brand development is important to help your company succeed. From researching...
Brand
What Makes Good Branding?
Branding refers to the techniques a company follows to create a unique identity for the business itself. Branding can involve the company’s public image, the company website, the products/services the business offers, or the customer experience the staff provides. A...
Customer Pain Points Simplified
One of the most important parts of marketing is to know your customer’s pain points - but doing the work to find those pain points seems complicated. In this article, we aim to help simplify pain points for you and give you an actionable process, even if you’re on a...
7 Challenges of Logo Design
Logo design is an important part of any business’s branding strategy. In our modern digital world, strong and clear brand messaging is vital. Your logo is the visual representation of your brand. However, from finding the right colors, fonts, and shapes to conveying...
Brand Development Strategies for Business Services
Brand development is an important part of any business, but the approach to brand development can differ significantly between a service business and a product business. Service businesses need to focus on creating a strong emotional connection with their customers,...
5 Do’s and Don’ts of Modern Brand Messaging
If your brand’s messaging is off or inconsistent, your business will suffer. You risk losing potential clients, turning off loyal ones, and needlessly spending money. That’s why it’s important to nail down your brand messaging strategy and stick to it. Read on for...
Branding Plan Basics
A branding plan is a vital first step in building your brand. Every “brick” of branding that you place for your company will be built upon the branding strategy. But what if you’re at a loss about how to develop a plan in the first place? In this article, we’ll cover...
Cultivate a Positive Brand Culture
Say you are an up-and-coming baker and would like to purchase a new stand mixer for your home kitchen. You’re likely to start your search off with brands that you know are reliable and high quality, such as KitchenAid or Cuisinart. They are recognized for the...
Social Proof Marketing for Business Services
Social proof marketing is a concept that the average person would assume they know nothing about, claiming that it was yet another buzzword. Yet a large portion of the population has taken part in social proof marketing at least once in the course of their lives - and...
How to Grow Your Brand Online in the 2020s
The new era is here. While tried and true business practices still work well (you're the expert on what you do), you may need to rethink how you approach branding your organization for the coming decade. How you treat your customers, how you provide them value, and...
When Do You Need to Hire a Designer for Your Business?
When you’re running your business and doing it successfully, it’s easy to take for granted everything you’re an expert on. No matter how skilled or seasoned, we can all get caught up in the process and unintentionally be holding ourselves back. At Matcha Design we’ve...
How to Research Hashtags For Your Business
So many marketing and community management tasks are best left to in-house teams – particularly for small businesses. If your company fits that category, it’s likely you’re doing some DIY before you look for a third party agency… or your own marketing team wears a lot...