Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...
Brand
How To Cultivate A Positive Brand Culture
For many employers, 'branding' has meant the management of tangible assets like logotypes, typefaces, corporate colors, digital interactions, advertising, corporate and promotional collateral and, more recently, events and brand experiences. As a result, 'brand...
What is Your Identity Design Worth?
Is your company's identity design worth the investment? That depends on what a good first impression is worth to you. A first impression is a one-shot deal, but for a lot of businesses, identity design is an afterthought. You can make the argument that many successful...
Colors and Culture: Branding for an International Market
Being an American-based business ourselves, we tend to work with other American-based companies. By and large, most of our customers are local in scope and aren't interested in branding for anything other than the local market. But sometimes a company will come to us...
How to Use Your Resources to Grow Your Brand to Its Full Potential
At Matcha Design, we specialize in providing a full range of different services to clients. But on occasion, we encounter a client who doesn't use their resources in a manner that allows them to grow their business in a way that leverages all available resources. We...
Rebrand Your Business With A “New Doo”
This week started off as usual: open the door, throw down my bags and receive a barking "hello" from our office dog, Pancake; however, there was one major difference. Pancake, our extremely hairy, somewhat eccentric, Pomeranian was basically shaved! Where long, golden...