Infographics have gained tremendous popularity in recent years, as they're an extremely effective and aesthetically-pleasing method for conveying information such as statistics, facts and figures. Infographics feature a graphical depiction of the information to be...
What is grassroots marketing? It's a common question amongst those who are new to marketing and seeking to launch their first campaign. Grassroots marketing is a unique variety of marketing that utilizes an engaging, interactive, community-based approach. These...
You have an exciting event coming up at your business or organization and now you want to write an announcement for your website, but are stuck wondering how to begin. Well, writing a news announcement for your website doesn't need to be rocket science, but the key to...
In a social experiment by Washington Post a couple years ago, a talented violinist performed in one of Washington D.C.'s busiest metro stations where more than 1,100 people travel every day. In the 45 minutes the musician played, only 6 people stopped and stayed for a...
You may have noticed increased news and blog postings on our website over the last three months. Why? It’s not because we like to flap our “lips”; that is the last thing people want you to be motivated by when posting a blog. At Matcha Design we believe in sharing our...
In today's creative world it seems like every teenager, mom, scrap-booker or receptionist considers themselves a professional photographer. Now, before you take me the wrong way, I am not saying these people do not have an eye for photography. They may actually be...
I've seen people on websites talking about using iPads as light for photography, and videos of people holding a panel of three iPads to illuminate a face to snap a portrait. Although the result is good, attaching several iPads to a rig can be quite complicated,...
This week I want to get into some more details along the lines of last week's info on creating emails for varied mail clients. For starters, I got some statistics on email client popularity from CampaignMonitor.com. Here are the clients with more than 5% market share....
When building a web page, one must always keep in mind the differences between the way browsers implement (or don't implement) web standards. When building emails, this is much, much worse. For starters, there are no specific standards regarding what should and...