Social media platforms revolutionized the way small and local businesses market themselves to their target audience. Instagram, in particular, is one of the most popular social media platforms for businesses to promote their brand and engage with customers. But...
No matter what your field of business is, if you spend time in the corporate world, you’ll have to accept that PowerPoint presentations are part of life. Some presentations are informative and helpful, while others feel tortuous, confusing, and ultimately a huge waste...
Sometimes, I think about those brands that have become completely iconic. The ones where you could show their logo to anyone in any country and they would immediately know the name of the brand. And I wonder, how much of that company’s great success came from their...
It’s easy to find holiday marketing tips for eCommerce businesses. There are all kinds of ways to repackage or bring awareness to products, but for business services, it gets a bit more tricky. After all, what you have to offer isn’t something you can simply hand...
“It is not joy that makes us grateful; it is gratitude that makes us joyful.” ~ David Steindl-Rast Practicing the art of gratitude is an ancient tradition that sparks joy and incites the power of ‘enough’. Happiness is a common side effect of continual thankfulness:...
As a realtor, you want to grab the attention of prospective buyers and sellers. But how can you do that if you’re using the same old marketing strategies the average agent uses? Read on to learn 10 brilliant real estate marketing ideas that could result in more...
Every business needs some form of marketing to generate new customers and sales. Of course, you can’t go outside your home or go online without seeing some company’s advertisement, but which is better for your business’s growth and budget? Digital marketing supersedes...
Having active posts and tweets on Facebook, Twitter and LinkedIn is the core of many businesses daily social media strategy but many might not know. The impact of social media to business is something that shouldn’t be underestimated. It is important to build...
As we leave the globe gripping pandemic, brands large and small are looking to refresh how they approach digital marketing. This means investing in advanced content marketing for small to medium-sized businesses, paid advertising on multiple platforms, and redesigning...
Increasing your brand awareness is one of the most significant aspects of marketing your company. Running a business is challenging work. That's never been more true than in the past year. And 2021 doesn't seem to offer up any easy challenges so far. Focusing on...
2020 has been pretty hard on small to medium sized businesses and entrepreneurs. In addition to dealing with financial, social, and operational issues customer behavior has also changed. Even during the best of times, marketing has been last in line for funding in...
So many marketing and community management tasks are best left to in-house teams – particularly for small businesses. If your company fits that category, it’s likely you’re doing some DIY before you look for a third party agency… or your own marketing team wears a lot...