Ah, the age-old debate: do you reach a new audience or work to keep your customer? Well, if you’ve been on the internet lately, you’ve likely heard about the recent Bud Light controversy. In this article, we’d like to untangle this mess and examine what went wrong. No...
There are several techniques that people swear by in digital marketing, but two are constantly battling each other for the top spot in marketers’ minds - SEM and SEO. So which one should you focus on: SEO (search engine optimization) or SEM (search engine marketing)?...
As a business owner or marketer, there are several key performance indicators (KPIs) you can check for your website, including web traffic, conversions, and bounce rates. Each of these can prove helpful, but is there one you should be more concerned about? What’s the...
Keeping up with rapidly changing technology is a major challenge for many businesses, yet it’s vital for long-term success. Technological changes impact how people look for solutions, interact with brands, and much more. Growing your brand in the 2020s requires a...
The internet is one of the first places consumers go to research products and service providers. Growing your brand online is a key way to reach new and existing customers. For that reason, a high-quality website is a must for businesses in all industries. While you...
Social media platforms revolutionized the way small and local businesses market themselves to their target audience. Instagram, in particular, is one of the most popular social media platforms for businesses to promote their brand and engage with customers. But...
No matter what your field of business is, if you spend time in the corporate world, you’ll have to accept that PowerPoint presentations are part of life. Some presentations are informative and helpful, while others feel tortuous, confusing, and ultimately a huge waste...
Sometimes, I think about those brands that have become completely iconic. The ones where you could show their logo to anyone in any country and they would immediately know the name of the brand. And I wonder, how much of that company’s great success came from their...
It’s easy to find holiday marketing tips for eCommerce businesses. There are all kinds of ways to repackage or bring awareness to products, but for business services, it gets a bit more tricky. After all, what you have to offer isn’t something you can simply hand...
“It is not joy that makes us grateful; it is gratitude that makes us joyful.” ~ David Steindl-Rast Practicing the art of gratitude is an ancient tradition that sparks joy and incites the power of ‘enough’. Happiness is a common side effect of continual thankfulness:...
As a realtor, you want to grab the attention of prospective buyers and sellers. But how can you do that if you’re using the same old marketing strategies the average agent uses? Read on to learn 10 brilliant real estate marketing ideas that could result in more...
Every business needs some form of marketing to generate new customers and sales. Of course, you can’t go outside your home or go online without seeing some company’s advertisement, but which is better for your business’s growth and budget? Digital marketing supersedes...