You probably understand that content marketing is a necessary element to your professional success. As technology evolves and more tools are being offered to you on a regular basis, other aspects of marketing evolve with the new technologies. However, content...
Whether advisors want to admit it or not, the digital age is here. Technology is transforming our business and changing the behavior of our clients like never before. It has made the world smaller, given us shorter attention spans, and increased the number of ways we...
Are you having issues with your landing page? If so, you need to rethink your landing page strategy. The Internet is full of websites that experience very high bounce rates. Keep in mind that that reflects the quality of your landing page, among other things. Higher...
Banner advertisements are an integral part of online marketing and you will find them everywhere – on websites, blogs, social media, and much more. The banner ad is an eye-catching image with attractive contents to draw the target audience to the seller’s website and...
When you look deep down, you will realize that a creative block is more than just a negative feeling. Motivation is the driving factor for a creative person. Lack of motivation means little or no creativity at all. This can be quite frustrating for a creative...
You’ve seen the ads selling 1000 “likes” for $50. Why not try it? It seems like it would build your page and give you the numbers you want, right? But what does buying Facebook likes really do for you? Marketing is the process of getting your business or brand in...
With the extremely competitive online market, a fledgling online business should adopt numerous and varying advertising techniques to ensure itself to their online audience. Fledging online companies, however, are not generally full of cash; they often presume they...
Think about after five years, people will be interested in reading this article or watching it in video form? Because as online video remains its matchless escalation, it's a stimulating question to consider. By 2017, video will account for 69% of all consumer digital...
When social media started taking over, it took awhile for companies and businesses to jump on the bandwagon of using it to promote their brand. Nowadays, there are so many different companies that are on all of the different platforms that it is more common than not...
The Super Bowl 50 is almost upon us and the buzz is growing. Sports and advertising fans alike are awaiting the matchup between the Carolina Panthers and Denver Broncos, as well as all, the iconic commercials that come along with the prestigious game. Although the...
Tag Management System is a new, unique way of marketing which allows the online marketers to easily connect, manage, and unify their digital marketing resources (e.g., web analytics, PPC, newsletters, digital advertising, social media platforms, etc.) without putting...
When it comes to running your online business, one of the biggest issues that you will face is converting visitors into customers. It is difficult enough building up web traffic, but it becomes even worse if you cannot get them to purchase the products that you have...