When you're marketing a product or service to another business, it's important to outline the measurable, tangible results that are associated with your product or service. An average Joe consumer is heavily swayed by trends and emotion, so you can use these factors...
When was the last time you refreshed your company website's design? If the answer is more than a couple years, then it's time to consider a refresh for your headquarters on the web. In today's tech-centric world, your identity on the web is an absolutely essential...
It's true: 2014 is nearly over! Now, it's time to look at the top four marketing trends that we expect to see in 2015. It should be noted that digital marketing dramatically outpaced all other marketing approaches, including phone, television, radio, print, billboards...
Whether you're designing a website or crafting a printed marketing piece, it's absolutely essential that the client and the designer share a common understanding, as miscommunications can result in disaster. For instance, a client may indicate that they would like a...
What is grassroots marketing? It's a common question amongst those who are new to marketing and seeking to launch their first campaign. Grassroots marketing is a unique variety of marketing that utilizes an engaging, interactive, community-based approach. These...
Clients certainly gain a perception of your company based on the looks and ease-of-use of your website. A website gives a company legitimacy and provides customers with a useful source of information. Along with effective search engine optimization, your website will...
Have you ever scrolled through your Instagram feed, looked at a filtered photo, and thought, “I wish this was a movie”? Well, your wish has finally come true. On Thursday, June 20th, Instagram announced its new update featuring its fifteen second video capabilities...
Nowadays, you can find a Facebook fan page, Twitter, etc. for just about anything. This especially applies to many businesses. The world of social media has boomed within the past decade and companies have taken notice. As they began to delve into the world of social...
I recently went to a Minor League Baseball game with some friends, and it was a great way to kick off the season. The Tulsa Drillers won the game and we had a great time eating stadium food and cheering on the team; however, the experience still came up short when...
You have an exciting event coming up at your business or organization and now you want to write an announcement for your website, but are stuck wondering how to begin. Well, writing a news announcement for your website doesn't need to be rocket science, but the key to...
Having an e-newsletter can be a very powerful tool. It can inspire brand awareness, motivate readers to participate in your services, increase your sales/donations and more. These are all amazing benefits, but how do you go about strategizing, creating and pushing out...
In a social experiment by Washington Post a couple years ago, a talented violinist performed in one of Washington D.C.'s busiest metro stations where more than 1,100 people travel every day. In the 45 minutes the musician played, only 6 people stopped and stayed for a...