What does it take to become a successful designer? To be trusted with all types of design projects and juggle them well? Becoming a successful designer is no small feat, and there are several attributes great designers have in common. 1. The Spark of Creativity The...
Logo Design
Great Design: Dance Between Creativity & Practicality
Imagine you’re at a dance performance. Multiple elements come together - music, lighting, dance - to create something magical and memorable. The dancers are synchronized, working together seamlessly. Nothing distracts from the main focus of the piece. In the same way,...
What is Digital Transformation and Why Do I Care?
Keeping up with rapidly changing technology is a major challenge for many businesses, yet it’s vital for long-term success. Technological changes impact how people look for solutions, interact with brands, and much more. Growing your brand in the 2020s requires a...
7 Challenges of Logo Design
Logo design is an important part of any business’s branding strategy. In our modern digital world, strong and clear brand messaging is vital. Your logo is the visual representation of your brand. However, from finding the right colors, fonts, and shapes to conveying...
Make Me a Simple Design
Here is the thing, if you work in the design industry for a while, you often hear the request “just make me a simple design. Nothing fancy.” Of course, quality design can be simple to the eye. Professional designers know how to leverage negative space, and ensure the...
Not Everyone Can Be a Designer
The field of graphic design is often misconstrued as an effortless profession, but this couldn't be further from the truth. It is an intricate craft that demands a mix of technical expertise, creative innovation, and critical thinking. When only viewing the final...
Unlocking the Power of Visual Storytelling: How Our Design Firm Can Transform Your Brand’s Narrative
More than anything else, humans are drawn to stories. For generations, human beings have passed down stories from one generation to the next, keeping traditions and cultures alive. The very word “history” includes story. This is why storytelling is of utmost...
What Makes A Great Logo?
Plus Three Things a Great Logo Can Do For You If a picture is worth a thousand words, then a well-crafted logo is worth a million. Logos are usually the first chance your company has to make an impression on a customer, which means that a strong logo can literally be...
Good Design Do Not Just Sprout Out of Thin Air
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it is practical, it is systematic, and it makes life easier. In the same way, marketing materials that use...
How to Choose a Designer For Your Business
Despite economic uncertainty and unforeseen global commerce delays, the entrepreneurial world is booming. Established businesses, large and small, are rebranding; they're updating their logos, rewriting mission statements, and turning to marketing professionals as a...
10 Best Practices to Boost Your Brand in 2021
Increasing your brand awareness is one of the most significant aspects of marketing your company. Running a business is challenging work. That's never been more true than in the past year. And 2021 doesn't seem to offer up any easy challenges so far. Focusing on...
When Do You Need to Hire a Designer for Your Business?
When you’re running your business and doing it successfully, it’s easy to take for granted everything you’re an expert on. No matter how skilled or seasoned, we can all get caught up in the process and unintentionally be holding ourselves back. At Matcha Design we’ve...