Logo design is an important part of any business’s branding strategy. In our modern digital world, strong and clear brand messaging is vital. Your logo is the visual representation of your brand. However, from finding the right colors, fonts, and shapes to conveying...
Here is the thing, if you work in the design industry for a while, you often hear the request “just make me a simple design. Nothing fancy.” Of course, quality design can be simple to the eye. Professional designers know how to leverage negative space, and ensure the...
The field of graphic design is often misconstrued as an effortless profession, but this couldn't be further from the truth. It is an intricate craft that demands a mix of technical expertise, creative innovation, and critical thinking. When only viewing the final...
More than anything else, humans are drawn to stories. For generations, human beings have passed down stories from one generation to the next, keeping traditions and cultures alive. The very word “history” includes story. This is why storytelling is of utmost...
Plus Three Things a Great Logo Can Do For You If a picture is worth a thousand words, then a well-crafted logo is worth a million. Logos are usually the first chance your company has to make an impression on a customer, which means that a strong logo can literally be...
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it is practical, it is systematic, and it makes life easier. In the same way, marketing materials that use...
Despite economic uncertainty and unforeseen global commerce delays, the entrepreneurial world is booming. Established businesses, large and small, are rebranding; they're updating their logos, rewriting mission statements, and turning to marketing professionals as a...
Increasing your brand awareness is one of the most significant aspects of marketing your company. Running a business is challenging work. That's never been more true than in the past year. And 2021 doesn't seem to offer up any easy challenges so far. Focusing on...
When you’re running your business and doing it successfully, it’s easy to take for granted everything you’re an expert on. No matter how skilled or seasoned, we can all get caught up in the process and unintentionally be holding ourselves back. At Matcha Design we’ve...
Designing for the sake of winning awards is not the best way to express creativity, but it’s good to understand the mindset of competitions. By thinking outside of the box and incorporating some new philosophies you can give yourself the best leg up. Earning awards is...
We have been designing logos and brand identities for decades. The most successful companies have instant recognition. Adopting a good design for your brand isn’t only about flair—it needs to serve you well for years. Effective design requires patience and meticulous...
Our goal is to create an image that will instantly reflect a company’s values, which requires careful attention. All research must be conducted thoroughly, and it’s paramount that design decisions be made in an unbiased way — especially given the current environment...