Is your company's identity design worth the investment? That depends on what a good first impression is worth to you. A first impression is a one-shot deal, but for a lot of businesses, identity design is an afterthought. You can make the argument that many successful...
Logo Design
Colors and Culture: Branding for an International Market
Being an American-based business ourselves, we tend to work with other American-based companies. By and large, most of our customers are local in scope and aren't interested in branding for anything other than the local market. But sometimes a company will come to us...
Artists vs. Designers: What’s the Difference?
Occasionally someone will refer to one of our designs as “a work of art.” While this is flattering, we don’t usually see it this way. Artists and designers both create visual compositions using a shared knowledge base, but the thought process, reasons, and results is...
10 Common Mistakes for Young Designers
A good design is a practical design but with the complexity of platform compatibility, industry requirements, demanding clients to the stress of meeting deadlines; achieving greatness in design isn't as simple as you think. In the interest of young designers...
How We Build Your Website – Not the Tempo Skyscraper Way
When it comes to building a successful website, most businesses somewhat have an idea of what they want the site to achieve, and will bring a wish list or an actual site map to our initial consultation meeting. After the meeting, our team goes through a creative...
Color – More Than Meets the Eye
With Independence day right around the corner, there is a bevy of patriotic items strewn throughout the stores in our country. The red, white, and blue color scheme plays a key role during the month of July. You can find this combination in a variety of forms from...
Rebrand Your Business With A “New Doo”
This week started off as usual: open the door, throw down my bags and receive a barking "hello" from our office dog, Pancake; however, there was one major difference. Pancake, our extremely hairy, somewhat eccentric, Pomeranian was basically shaved! Where long, golden...
So You Want To Be A Designer?
We get so many job inquiries at Matcha Design we could probably paper our walls with the requests. Yes, it is a compliment to have people interested in working with us, but do you know what it takes to become a designer? Matcha Design believes in excellence and is a...