When you look deep down, you will realize that a creative block is more than just a negative feeling. Motivation is the driving factor for a creative person. Lack of motivation means little or no creativity at all. This can be quite frustrating for a creative...
With the extremely competitive online market, a fledgling online business should adopt numerous and varying advertising techniques to ensure itself to their online audience. Fledging online companies, however, are not generally full of cash; they often presume they...
There really is no single definition of effective graphic design, but the goal is to merge business and creative objectives in a meaningful way that makes design more than just an aesthetic exercise. When we integrate design processes and design thinking into the...
The Super Bowl 50 is almost upon us and the buzz is growing. Sports and advertising fans alike are awaiting the matchup between the Carolina Panthers and Denver Broncos, as well as all, the iconic commercials that come along with the prestigious game. Although the...
No one launches a start-up with the intention of having all their hard work go down the drain. But each year thousands of small-business owners are forced to close up shop, when it becomes clear that their companies can no longer survive. Most business owners would be...
A business service can be defined as any kind of work that supports a business, without producing any palpable products. Information Technology is a perfect example of a vital organizational business service, which aligns itself with the company’s needs as well as...
A few years back, we wrote an extensive six-part blog series about how QR codes work. For a while, QR codes seemed like the explosive new advertising technology, and you can still see them on the occasional fast food cup or pizza box. But despite the obvious...
Is your company's identity design worth the investment? That depends on what a good first impression is worth to you. A first impression is a one-shot deal, but for a lot of businesses, identity design is an afterthought. You can make the argument that many successful...
Through what other media channel can your business reach over 1 billion people, target exactly the demographic you wish and have direct communication with your customers? This is why any business, big or small, should consider marketing on Facebook. It's a great...
Google's recent loss of about two percent of their market share, dropping them below 75% for the first time since 2008, has created a lot of conversation among internet pundits. The main cause of this drop involves a change in Mozilla Firefox to switch its default...
With hundreds of TV channels competing more and more furiously for our attention, it is no surprise that advertisers are being increasingly controversial. Sometimes they make mistakes and accidentally breach the advertising codes. But much more often it's a deliberate...
Being an American-based business ourselves, we tend to work with other American-based companies. By and large, most of our customers are local in scope and aren't interested in branding for anything other than the local market. But sometimes a company will come to us...