Choosing a career is a big decision. It determines how you will spend tens of thousands of hours throughout your life and sets the trajectory for the people you will meet, the places you will go, and the impact you will have on the world. [smartvideo...
Most business owners and marketers know that they should be using data analytics to make smarter decisions and win new customers. Of course, recognizing the value of a strategy is not the same as actually implementing it. When it comes to data, this can be a big...
You don’t need to hire a brand manager to have an effective brand management workflow! We’ve worked with businesses of all sizes to help them build brands that stand the test of time, and if you’re still a small team managing your brand, we have tips that can help you...
Over the past year, something unprecedented has occurred: Google now accounts for “only” 89% of search traffic. Yes, that’s still an overwhelming majority, but it’s still a pretty big deal. Until 2024, Google’s domination of the web had continued to grow year after...
Most website development and content work happens on a desktop device, for obvious reasons. We’ve mentioned before on this blog how these types of workflows can sometimes lead to a sort of UX blindness, where businesses overlook the mobile experience because it’s not...
It’s important to understand your target audience with every marketing campaign, but that importance grows even more significant when you are planning a multicultural marketing initiative. Whether you’re working on a multinational project or simply trying to reach...
People consume more content today than ever before, often seeing thousands of advertisements per day in addition to whatever they’re choosing to watch or listen to. Because our culture is so saturated with media, it has become increasingly challenging to stand out...
You've probably heard it before: websites supposedly come with a built-in expiration date, usually around two or three years from launch or the last major redesign. Businesses buy into this idea, dutifully scheduling revamps like they’re restocking milk about to go...
One of the best things about being a copywriter is that you can always become better—sometimes, it’s just hard to figure out how. You’ve already read the books, taken the courses, and written some copy of your own, so now what? How can you keep improving? Here are...
When you’re in the thick of it, creating or recreating your business’s logo might feel like one of the most important projects you will ever work on. Of course, logos matter, but they aren’t the only thing that drives business success—or lack thereof. In this article,...
Almost every day now, our social media feeds and news sources are full of stories about how inflation and rising costs are impacting our economy at large as well as individual people and businesses. As the basic costs of running your business rise alongside day-to-day...
In today’s hyper-competitive marketplace, conventional marketing wisdom is failing. The brands consistently outperforming their competitors aren’t simply advertising products; they’re crafting memorable experiences that resonate on a deeper level. Here’s what you need...