Most website development and content work happens on a desktop device, for obvious reasons. We’ve mentioned before on this blog how these types of workflows can sometimes lead to a sort of UX blindness, where businesses overlook the mobile experience because it’s not...
It’s important to understand your target audience with every marketing campaign, but that importance grows even more significant when you are planning a multicultural marketing initiative. Whether you’re working on a multinational project or simply trying to reach...
People consume more content today than ever before, often seeing thousands of advertisements per day in addition to whatever they’re choosing to watch or listen to. Because our culture is so saturated with media, it has become increasingly challenging to stand out...
You've probably heard it before: websites supposedly come with a built-in expiration date, usually around two or three years from launch or the last major redesign. Businesses buy into this idea, dutifully scheduling revamps like they’re restocking milk about to go...
One of the best things about being a copywriter is that you can always become better—sometimes, it’s just hard to figure out how. You’ve already read the books, taken the courses, and written some copy of your own, so now what? How can you keep improving? Here are...
When you’re in the thick of it, creating or recreating your business’s logo might feel like one of the most important projects you will ever work on. Of course, logos matter, but they aren’t the only thing that drives business success—or lack thereof. In this article,...
Almost every day now, our social media feeds and news sources are full of stories about how inflation and rising costs are impacting our economy at large as well as individual people and businesses. As the basic costs of running your business rise alongside day-to-day...
In today’s hyper-competitive marketplace, conventional marketing wisdom is failing. The brands consistently outperforming their competitors aren’t simply advertising products; they’re crafting memorable experiences that resonate on a deeper level. Here’s what you need...
Let’s face it: most websites and apps are built on wishful thinking. It’s all too easy for designers to fall into the trap of building workflows based on “ideal” user behavior. The reality is that this ideal may never occur. This disconnect costs businesses millions...
Digital marketing is evolving. Google has held the crown for years but that’s starting to change. 40% of young people now prefer TikTok or Instagram for answers and 55% of all product searches start on Amazon—not Google. SEO, formerly “search engine optimization” is...
Ever notice how inspiration doesn’t seem to understand the 9-5 work day? You’re not alone. While traditional business owners often have control over when they want to power through their to-do lists, designers know that brilliant ideas rarely arrive during office...
Many people think that owning and running your own business is a ticket to Easy Street. They relish the idea of “being their own boss.” However, the reality is often far more challenging. If you’re an entrepreneur or solopreneur, you know what we’re talking about....