Web marketing has spawned a burgeoning industry in web analytics. Any company worth its salt will have one or more trackers built into their website, designed to accumulate basic information about visitors: where they are geographically, what browser and operating...
When was the last time you refreshed your company website's design? If the answer is more than a couple years, then it's time to consider a refresh for your headquarters on the web. In today's tech-centric world, your identity on the web is an absolutely essential...
A new year is a fresh start, a time that many people use to start thinking about those aspects of their lives that can be improved. Most of us just consider the most immediate things: eating right, working out, and generally trimming the fat. But how long has it been...
As a companion piece to our previous blog post “10 Common Mistakes for Young Designers,” we decided to take a look at the more technical aspect of web development. Through our observations on different websites and our conversation with different developers over the...
Now that you understand more about the basics of hashtags and how beneficial they can be to your business, here are some helpful tips on the etiquette of using hashtags. Understanding the “Do’s and Don’ts” of using hashtags is helpful in keeping your online image...
You’ve seen them everywhere from Twitter posts to late night spoofs with Jimmy Fallon and Justin Timberlake - the hashtag. You may be asking yourself, what exactly is a hashtag, what does it do exactly, and how can it help strengthen my marketing efforts?...
Many inexperienced web developers embark upon the challenging task of creating a website, but many amateur website designers run into the same road block: they find that it's extremely challenging to create a site that's user-centric! A web design that lacks...
Clients certainly gain a perception of your company based on the looks and ease-of-use of your website. A website gives a company legitimacy and provides customers with a useful source of information. Along with effective search engine optimization, your website will...
In the last 15 years, many tech companies have done great things that have surpassed our imagination by leaps and bounds, but Google's unique achievements have indeed made the world a better place. Make knowledge accessible to anyone who can get online. By "Googling"...
The other day I decided to make a quick run to my favorite arts and crafts store to purchase new canvas for my next painting project. As I entered, I was overwhelmed by trying to find the correct aisle. It took me 10 minutes just to find the right area for the paint...
Do you engage in social media, add SEO-minded keywords to your website, advertise with AdWords, and post or comment on industry blogs or forums, and now you want to know which of your myriad online marketing efforts is producing the most effective results? Enter...
A great website design is an important part of a good marketing strategy. However, it's also important to realize where the website fits within that strategy, and that it isn't the whole strategy. Even within the website itself, a great design is useless if nobody can...