One of the best things about being a copywriter is that you can always become better—sometimes, it’s just hard to figure out how. You’ve already read the books, taken the courses, and written some copy of your own, so now what? How can you keep improving? Here are...
When you’re in the thick of it, creating or recreating your business’s logo might feel like one of the most important projects you will ever work on. Of course, logos matter, but they aren’t the only thing that drives business success—or lack thereof. In this article,...
Almost every day now, our social media feeds and news sources are full of stories about how inflation and rising costs are impacting our economy at large as well as individual people and businesses. As the basic costs of running your business rise alongside day-to-day...
Everyone has skills they might want to teach the people around them, but how to teach is an entirely different skill set. Things that seem straightforward with years of practice may confuse beginners, and some people have trouble translating industry jargon that’s...
In today’s hyper-competitive marketplace, conventional marketing wisdom is failing. The brands consistently outperforming their competitors aren’t simply advertising products; they’re crafting memorable experiences that resonate on a deeper level. Here’s what you need...
Let’s face it: most websites and apps are built on wishful thinking. It’s all too easy for designers to fall into the trap of building workflows based on “ideal” user behavior. The reality is that this ideal may never occur. This disconnect costs businesses millions...
Steve Jobs once spent 30 minutes deliberating on the shades of grey that Apple would use for bathroom signs in its stores. His passion for details was legendary. The patient pursuit of perfection is what sets apart successful entrepreneurs and designers. It’s not...
Ever notice how inspiration doesn’t seem to understand the 9-5 work day? You’re not alone. While traditional business owners often have control over when they want to power through their to-do lists, designers know that brilliant ideas rarely arrive during office...
Many people think that owning and running your own business is a ticket to Easy Street. They relish the idea of “being their own boss.” However, the reality is often far more challenging. If you’re an entrepreneur or solopreneur, you know what we’re talking about....
Every business leader is told at one point or another that they need to delegate. That’s easy to say, but giving up control to someone else is hard. Is it time to hand over the reins? Well, one way to know is when you get a call from an investor to talk about your Q4...
When you think of “traditional values,” what comes to mind? Maybe it’s the idea of family gathered together, sharing traditions. Perhaps it’s showing respect to one’s elders, or maybe it’s more individual– courage in the face of adversity, acting honorably, or...
Do you know the children’s rhyme called “Going on a Bear Hunt”? It’s a story that talks about encountering different obstacles and realizing that the way forward is blocked– the narrator “can’t go around it, can’t go under it,” and in the end, they realize they have...