So many marketing and community management tasks are best left to in-house teams – particularly for small businesses. If your company fits that category, it’s likely you’re doing some DIY before you look for a third party agency… or your own marketing team wears a lot...
Why pay to hire a photographer while uncle Bob's cousin will gladly do it for a combo meal? Simply, you want to present your company or your product well to increase sales. Anyone, literally anyone can and will take pictures with a mobile phone, pocket camera or a...
Keywords are words and phrases within the theme of your topic. When your goal is to attract traffic to your website, the content on your site or within your blogs should focus around topics related to your brand. To be more specific, those topics should be something...
For business owners, the idea of having loyal customers is a universal goal. It’s not so much that loyal customers can contribute to a known quantity of consistent business, but because loyal customers turn into advocates for your brand. “It’s easier to love a brand...
Dear clients, We are in this together and we are here for you. COVID-19 outbreak is an unforeseen pandemic event that strikes domestically and globally. Many industries are being affected and many are struggling. Matcha Design has been working and communicating with...
For small and mid-sized businesses your competition, footprint, or location might be hindering your ability to scale and reach the same market as your industry’s giants. That’s okay, because everyone starts small. The next tool in your marketing strategy should be...
What does it mean to engage with your audience? When developing the right tone for a marketing strategy, one of the biggest challenges consists of discovering the ideal approach — capturing a voice and narrative that your intended demographic or audience will both...
With today's crowded marketplace, a great business tagline has never been more important. Whether for a specific product or for your entire business, an effective tagline can work wonders for your company's marketing. A tagline can succinctly convey a sense of your...
Becoming a successful entrepreneur, in most cases, does not happen overnight. It takes time, effort, patience and motivation. Furthermore, it takes certain tools that apply to any business, online, big, small or otherwise. Read on to discover these four tools that any...
That means, writing content that MATTERS. There are three parts to this equation: YOU, Your Audience and Your Business. The content that you write and publish online is what drives the success of every internet marketing campaign, social media page and website you...
It is critical for every evolving business team to spend time to think about how to market in efficient, low-cost ways, as it is can be so challenging to build a long-term sustainable business on the basis of paid marketing. Here are a few practical ways we have seen...
Emotional intelligence theorizes that people have the capacity to reason about emotions and emotional information. People with high EQ can solve emotion-related problems quickly and understand the meanings that emotions convey. High EQ people also know how to manage...