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Web Design

Great Design: Dance Between Creativity & Practicality

Great Design: Dance Between Creativity & Practicality

by Matcha Design | Sep 25, 2023 | Blog

Imagine you’re at a dance performance. Multiple elements come together - music, lighting, dance - to create something magical and memorable. The dancers are synchronized, working together seamlessly. Nothing distracts from the main focus of the piece. In the same way,...

Why Designing a Good Website is Harder Than It Looks

Why Designing a Good Website is Harder Than It Looks

by Matcha Design | Sep 18, 2023 | Blog

You need a website!” How many times have you heard that one? How often have you said, “Okay, I’ll make it myself.” Then you tried it, and you quit because it’s never as simple as it seems. Here’s a bit about some of the most popular DIY options and why they may fall...

Should you use SEO, SEM, or both?

Should you use SEO, SEM, or both?

by Matcha Design | Aug 21, 2023 | Blog

There are several techniques that people swear by in digital marketing, but two are constantly battling each other for the top spot in marketers’ minds - SEM and SEO. So which one should you focus on: SEO (search engine optimization) or SEM (search engine marketing)?...

The Matter of Web Traffic, Conversion, and Bounce Rate

The Matter of Web Traffic, Conversion, and Bounce Rate

by Matcha Design | Jun 12, 2023 | Blog

As a business owner or marketer, there are several key performance indicators (KPIs) you can check for your website, including web traffic, conversions, and bounce rates. Each of these can prove helpful, but is there one you should be more concerned about? What’s the...

What is Digital Transformation and Why Do I Care?

What is Digital Transformation and Why Do I Care?

by Matcha Design | Jun 5, 2023 | Blog

Keeping up with rapidly changing technology is a major challenge for many businesses, yet it’s vital for long-term success. Technological changes impact how people look for solutions, interact with brands, and much more. Growing your brand in the 2020s requires a...

How to Create a Website That’s Easy to Navigate

How to Create a Website That’s Easy to Navigate

by Matcha Design | May 29, 2023 | Blog

The internet is one of the first places consumers go to research products and service providers. Growing your brand online is a key way to reach new and existing customers. For that reason, a high-quality website is a must for businesses in all industries. While you...

Make Me a Simple Design

Make Me a Simple Design

by Matcha Design | Apr 24, 2023 | Blog

Here is the thing, if you work in the design industry for a while, you often hear the request “just make me a simple design. Nothing fancy.” Of course, quality design can be simple to the eye. Professional designers know how to leverage negative space, and ensure the...

5 Things Very Few People Know About UX

5 Things Very Few People Know About UX

by Matcha Design | Apr 17, 2023 | Blog

While UX is a word many people know of, it’s not a well-understood field by many. On the surface, it seems like a simple concept: make the user experience better. However, it requires extensive expertise that can’t be overlooked. UX designers certainly need design and...

Not Everyone Can Be a Designer

Not Everyone Can Be a Designer

by Matcha Design | Apr 10, 2023 | Blog

The field of graphic design is often misconstrued as an effortless profession, but this couldn't be further from the truth. It is an intricate craft that demands a mix of technical expertise, creative innovation, and critical thinking. When only viewing the final...

Designing for Diversity: How Inclusive Design Can Help Your Brand Connect with a Broader Audience

Designing for Diversity: How Inclusive Design Can Help Your Brand Connect with a Broader Audience

by Matcha Design | Apr 3, 2023 | Blog

Brands that embrace diversity and inclusivity are more likely to succeed in today's global marketplace. In this post, we'll discuss why inclusive design is so important for reaching a wider audience and share some best practices for creating a design strategy that...

Why Great Design is the Key to Building Trust with Your Customers

Why Great Design is the Key to Building Trust with Your Customers

by Matcha Design | Mar 27, 2023 | Blog

In a crowded marketplace, customers are looking for brands that stand out and make an authentic connection. Great design can help you achieve both goals by creating a visual language that speaks directly to your target audience. In this post, we'll discuss why design...

Tips to Optimize Programming in Any Language

Tips to Optimize Programming in Any Language

by Matcha Design | Mar 25, 2023 | Blog

Good programming involves more than simply writing software that solves a problem or accomplishes a task. Good programming considers a number of factors, such as the speed of operations, error handling, development time, and maintainability of code. Here are some...

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