Design is a powerful tool in your marketing toolkit, but if people don’t see your designs in the first place, you’re missing out on their full power. Here are some strategies you can use to help get your designs the spotlight they deserve by increasing your reach....
Web Design
The Anatomy of a Timeless Logo: Lessons from Iconic Brands
Timeless graphic design is a great goal to strive for, but with many designs, it’s less of a priority. No matter how timeless your Instagram story’s design is, it will be here today and gone tomorrow. With logo design, on the other hand, a timeless design can make the...
Top 10 Mocktails to Boost Your Creativity
While some artists swear by alcohol to grease the wheels of their creativity, it isn’t always the right ingredient for your unique project or circumstance. Mocktails, on the other hand, can be a great way to boost creativity and get in the mood to make something...
21 Things Every Creative Should Do At Least Once
Whether your day job revolves around creativity or it’s more of a hobby for you right now, being creative is a part of who you are. If you’re someone who thrives off being creative, here are 30 things you should try doing at least once. [smartvideo...
Rethinking Website Lifespan
You've probably heard it before: websites supposedly come with a built-in expiration date, usually around two or three years from launch or the last major redesign. Businesses buy into this idea, dutifully scheduling revamps like they’re restocking milk about to go...
How to use EQ and AI to get ahead?
In an AI-driven world, what matters more: your technical or people skills? While IQ remains critical, research has revealed that emotional intelligence (EQ) is the stronger predictor of success for business leaders and entrepreneurs. By honing your EQ, you can equip...
5 Most Motivational Speeches For Designers
Feeling stuck in your design process? Looking for that spark to reignite your creative passion? Whether you’re battling imposter syndrome or seeking fresh inspiration, these five groundbreaking speeches will transform how you approach your next project. We’ve filtered...
How To Turn Heads With Subversive Design
Hey, Don’t read this post. It may just change your mind. ...
Psychology of Shapes in Graphic Design: How Geometric Forms Influence Perception
Naturally, shapes are an important part of graphic design. They’re often the building blocks of larger designs and help designers and marketers send a message. But — what are the psychological underpinnings of how they impact our perception? That’s what we’re...
Designing for Neuroaesthetics: How Brain Science Influences Visual Perception
Think about those websites or products that were pleasing to your eyes. Now, think about those that made you feel like you had information overload. What’s the difference? The first one was designed with neuroaesthetics in mind. Neuroaesthetics is the study of how the...
Designing for Emotional Intelligence: Creating Empathetic User Experiences
Have you ever experienced a product or service that seemed to understand your emotions and respond to your needs in a truly empathetic way? Imagine a world where every interaction with technology leaves you feeling understood and supported on an emotional level....
Microinteractions: Enhancing User Engagement with Small Design Details
Discover the power of microinteractions – those tiny details that make a big impact. By leveraging these small design elements, you can create an immersive and engaging experience for users of all ages. What was the last video you left a “like” on? Every time you...