Decent cameras are cheap, but good photographers are harder to come by. Amateur photography is fine for Facebook or a blog, but you need real quality for advertisements. Illustrative photography to sell your products or services differs from good-looking pictures.
Putting a camera in a good photographer’s hands is like handing an artist a paintbrush because not just anyone can turn a commercial interior or exterior shot into a work of art. Choosing the most flattering lighting and composition for any photography subject takes an experienced eye. In addition, storytelling is essential when it comes to editorial photography. A mastery of depth of field concentrates the viewer’s attention on the intended point of interest, and everything in the frame adds to the story.
Custom photography can give your website or marketing material an edge because it’s unique and custom-made. It’s an excellent way to make your company stand apart from those using stock images.