UX / UI
Nowadays, with so many devices on the market, interface design is more important than ever. With so many apps available, user experience plays a critical role in deciding an application’s success. When it comes to user experience, the first thing people see is the interface. Even if you have a great concept and great functionality, without an exemplary user interface, the app can only go so far.
Good user interface design facilitates finishing the task at hand without drawing unnecessary attention to itself. The design process must balance technical functionality and visual elements to create a system that is not only operational but also usable and adaptable to changing user needs.
At Matcha, we pay attention to Interface Design trends to create relevant designs. For example, when we create a mobile site, we understand compatibility comes into play on iPhone vs. Blackberry vs. Android vs. Windows Phone, and the sites are all viewed on small scale screens. It takes a particular skill set to display a lot of relevant data on a small screen.