Balancing Fun and Profits: Lessons From Two Point Hospital

Monday, December 11th, 2023

Balancing Fun and Profits: Lessons From Two Point Hospital

In the world of gaming, few titles manage to combine entertainment and education as effectively as Two Point Hospital. While in some ways, the game does its best to deviate from reality—with conditions such as “lightheadedness,” which involves patients needing light bulbs removed from their shoulders, or “8-bitten” (your patients become inexplicably pixelated), or even “cubism—” 2 Point Hospital is, in many ways, a careful mirror to the reality of management.

The reputation of hospitals hinges on patient experiences. Players contend with the challenge of not only keeping their clients happy—but staff as well. Tedious but important tasks like managing wait times and keeping facilities clean are important for customer success, and scaling up is an entirely new realm with its own challenges. 

Players need to carefully consider the costs and benefits that could arise from expansion. While there are effective and ineffective paths forward, how players run their hospital is mostly up to them. 

So, what can we learn from a game where patients can develop an illness called “Pandemic,” which requires pans to be magnetically removed from their body? 

As it turns out, a lot. 

2 Point Hospital captures the essence of the challenges behind management in an inviting, fun, and addictive format. Let’s explore what we can learn from this game.

1. Reputation and Services: The Money-Making Duo

The cornerstone of financial success in “Two Point Hospital” lies in the delicate balance between the hospital’s reputation and the services it provides. This virtual world mirrors the reality of managing customer or client-facing businesses—a good reputation attracts more clients, and quality services keep them coming back. Players also need to invest in the resources to address primary pain points—in this case, fictitious maladies like “denim genes.” 

2. Balancing Staff and Client Happiness

While it’s easy to focus solely on client satisfaction, the game shows that staff happiness is just as important. A happy staff ensures the hospital runs smoothly, creating a positive client experience. Striking this balance is crucial to a thriving business. This is where 2 Point Hospital does a great job of capturing the essence of challenges associated with effective leadership. For example, players strive to prevent burnout among workers. Staff have energy levels that drop over time as they work. Sitting and comfort tie into the happiness meter of workers too. 

3. Beyond Boredom: The Waiting Game

In the virtual waiting rooms of your hospital, time seems to stretch. But the game drives home the point that keeping clients engaged during their wait is no trivial matter. Patients can grow bored in waiting rooms, and if their happiness—which is affected by not only boredom but hunger and thirst as well—drops too far, they will seek services elsewhere! 

4. The Struggle of Basic Needs

Speaking of hunger, thirst, and happiness, even in the pixelated realm, these basic needs  (bathroom breaks included) can be vital factors. Ensuring these needs are met might sound simple, but it’s far from it. The game highlights the challenge of tending to basic requirements efficiently—a struggle that real-life service industries also need to grapple with.

5. The Impression of Cleanliness

Cleanliness isn’t just a virtue; it’s a reputation-building necessity. A tidy hospital in the game greatly influences the impression clients form. A spotless environment isn’t just aesthetically pleasing; it’s a ticket to a positive brand image. The mechanic through which 2 Point Hospital implements this consideration is “hygiene.” Levels can drop not in only environments but in patients as well. The solution? As in real life, it involves investing in the proper staff and resources to carry out necessary processes. 

While any business operating in a building must consider cleanliness to some extent, the takeaway goes deeper here. A business is a dynamic environment where nothing happens in a vacuum, and every touch point can have greater implications. 

6. Skill Up: Staff Training and Costs

Staff training is vital to take your hospital to the next level. However, the game cleverly shows the balance: as your staff becomes more skilled, they demand higher salaries. This mirrors real life, where expertise comes at a cost.

7. Quality Over Quantity

In a world where maximizing profits often means squeezing in more, the game offers a different perspective. It advises against cramming too much into a confined space and encourages choosing quality over quantity. This principle resonates well beyond the digital hospital walls and echoes into real life.

8. The Expansion Predicament

As your hospital gains traction, expansion becomes more enticing. Not so fast: the game presents a dilemma. Expansion can drain your funds. Striking the right balance between growth and financial stability is a puzzle real businesses also face. If your hospital size grows, so can the number of patients it attracts. You must have the resources to take on an influx of new clients without letting your reputation slip. 

9. The Profit in Keeping it Small

Interestingly, the game seems to suggest that bigger isn’t always better. Sometimes, focusing on a compact, well-run company can yield more profit than sprawling growth. This counterintuitive lesson challenges the idea that expansion is always the key to success. 

Get More Business Lessons From Matcha Design

“Two Point Hospital” isn’t just a game; it’s a treasure trove of potential insights for entrepreneurs and managers. Its entertaining gameplay hides valuable lessons on reputation management, staff dynamics, customer experience, and more. 

While real-life hospitals may not be dealing with maladies like “cubism,” 2 Point Hospital doesn’t need to be inventive when it comes to the following real-life management considerations:

  • Ensuring that customer and client experiences are positive
  • Balancing client satisfaction with workers who can avoid burnout and feel happy throughout their workdays
  • Considering the costs and benefits of expansion and scaling 
  • Working tirelessly to promote an environment conducive to positive outcomes and worker productivity

These are all part of the great tightrope walk for businesses and management teams. So whether you’re navigating a virtual hospital or a real-world enterprise, these lessons prove that fun and education don’t need to be mutually exclusive.

At Matcha Design, we’re driven by helping our clients connect with their clients. We’ve got a broad range of digital marketing services in everything from website design to video production and digital design. With over three decades of experience turning visions into reality, we can help you connect with your audience and tell your story how it deserves to be told.

Contact us today to draw more attention to your business!

About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit MatchaDesign.com.

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