Video production holds a high value in the marketing efforts of any company. A 30-second video showing what you do is better than a 20-page article. If people can see it, they easily understand and remember it.
Producing a video encompasses many aspects – crew, lighting, equipment, storyboarding, directing, photography, presentation, etc. It’s like making a mini-movie. Some areas require good attention to detail. In addition, videos are great compliments for social media – using YouTube, Vimeo, or Dailymotion provides free advertising to a large audience.
You can break video production down into three steps. First, pre-production occurs before breaking out the cameras, including the storyboard, scripting, planning, and budget. The second step is production, where you shoot the video – cinematography and lighting are among the aspects. Finally, post-production is editing, adding music, adjusting the color, etc.