An email message landing directly in your client’s inbox can be a powerful tool in your communications plan. It can bring your audience closer to your brand, services, and products, producing measurable results for your marketing efforts. However, a targeted email takes time to develop and involves more than just typing a message and clicking ‘Send.’
Email marketing aims to support and integrate into the larger umbrella of your communications initiatives. Your brand must be consistently pulled throughout the template or campaign design and visually represented in every detail. The email layout should accommodate multiple platforms so viewers can read it on their mobile, tablet, and desktop devices. The email service that delivers your messages should support your goals, whether collecting donations, securing online registration, or presenting a video about your latest product or service. Lastly, email marketing requires audience and list analysis to ensure you get the right message to the right people.
Email marketing may sound challenging, but it doesn’t have to be. We can come alongside and help you develop emails for general messages, targeted events, new products, and more, driving tangible results for your business or nonprofit.