When it comes to marketing campaigns, it’s all about communicating effectively to your target audience. However, to be effective requires a holistic understanding of your audience’s needs and your company’s identity. Our goal is to drive results for your business.
It’s important to understand that different age groups and markets have different needs. Therefore, we must understand how a group processes information and how to present something that will appeal to them. For example, bold images and colors appeal to children.
For most members of the baby boomer generation, purchasing decisions are based mainly on emotional stimuli. Presenting your product in a story form, therefore, appeals more to that generation. However, Millennials, or generation Y, are ambitious and hopeful. Growing up with the internet means they expect results right away. Genuineness strongly draws the millennial group too. Marketing must be personal, authentic, and immediate to be impactful.
Sometimes the market is extensive, so you must use the traits of the market rather than the audience. For example, don’t use purple on food packaging, except perhaps on grape-flavored products. You want appetizing colors. Whereas you use earth tone colors – tans, browns, and greens for healthy foods.
Another example, advertising for the sports industry should be simple, to the point, sharp, and high-energy. Fancy, frilly, and long-winded have no place in that market.
Understanding the market is essential for creating a marketing campaign. We understand the different markets, so much so that “Market Smart” published some of our work. Since a campaign involves multiple items across different media, experience in various platforms is essential, as well as maintaining consistency across those platforms. We have that experience; just check out our other services.