Marketing Campaign Services
When it comes to marketing campaigns, it’s all about communicating effectively to your target audience. However, to be effective requires a holistic understanding of your audience’s needs and your company’s identity. Our goal is to drive results for your business.
It’s important to understand that different age groups and markets have different needs. Therefore, we must understand how a group processes information and how to present something that will appeal to them. For example, bold images and colors appeal to children.
For most members of the baby boomer generation, purchasing decisions are based mainly on emotional stimuli. Presenting your product in a story form, therefore, appeals more to that generation. However, Millennials, or generation Y, are ambitious and hopeful. Growing up with the internet means they expect results right away. Genuineness strongly draws the millennial group too. Marketing must be personal, authentic, and immediate to be impactful.
Sometimes the market is extensive, so you must use the traits of the market rather than the audience. For example, don’t use purple on food packaging, except perhaps on grape-flavored products. You want appetizing colors. Whereas you use earth tone colors – tans, browns, and greens for healthy foods.
Another example, advertising for the sports industry should be simple, to the point, sharp, and high-energy. Fancy, frilly, and long-winded have no place in that market.
Understanding the market is essential for creating a marketing campaign. We understand the different markets, so much so that “Market Smart” published some of our work. Since a campaign involves multiple items across different media, experience in various platforms is essential, as well as maintaining consistency across those platforms. We have that experience; just check out our other services.
We’re based in Tulsa and build marketing campaigns for Oklahoma businesses and for clients well beyond it — the strategy, the message, and every asset that carries it.
“Our expert team will help you master the topic, the message, and the delivery that boosts your clientele numbers and experience, setting you apart from the rest.”
Featured Marketing Campaign Projects
Marketing Campaign FAQs
Do you run the campaign, or build it?
We build it — the strategy, the message, and every asset that carries it. Running the media buy stays with you. That isn’t us offloading work; it’s that placing media is something you can do yourself, and charging you a margin to do it for you doesn’t sit right with us.
What does a campaign cost?
It depends on how many audiences you’re speaking to and how many pieces the campaign needs. We scope it, then quote it.
How do you decide which channels to use?
By who you’re actually trying to reach. A campaign aimed at baby boomers and one aimed at millennials aren’t the same campaign in different colors — the story, the tone and the speed all change. We work out the audience first and let that decide the channels, rather than starting from a channel list.
Do you use AI to build campaign creative?
No. We use AI tools where they save time in production, but the thinking is ours. A campaign works when someone understands what a specific group of people actually cares about. That’s judgment, and it’s the part generative tools guess at.
Do you work with companies outside Oklahoma?
Yes. We’ve done a good deal of work in Tulsa, but most of our clients are well beyond it. Meetings run online either way.