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Copywriting

Not all writing is the same. There are delicate differences in the writing strategy and technique behind websites, news releases, advertising, and other areas. The tone, word selection, and direction all take a role in developing excellent copy.

Websites need clear, concise messaging that represents the organization’s purpose and includes keywords for search engines to crawl through. In addition, websites must present items like press releases and news articles in engaging ways and serve as great media tools for readers. Finally, advertising copy needs to create an emotional connection with the viewer and pull them into the product or service.

You do not have to be a seasoned writer to ensure you have outstanding web copy for your next project. Let us help you create web copy with purpose and strategy. We can help you write copy from scratch or assist with editing what you currently have. Either way, we can help save you time and energy and take your project to the next level.

“Leo Burnett said, ‘The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.’ It’s not the words themselves but the right strategy and purpose that directs the words into your audience’s memory.”

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