Crafting a corporate identity requires a careful thought process and an understanding of the visual language inherent in logo design. An effective logo must be distinctive and easily identifiable. In addition, it must convey a message which requires an understanding of the organization’s personality, not a cookie-cutter formula.
Before we design a logo, we try to understand your company culture. Sometimes color is best associated with your culture, sometimes a shape. The logo may be pure typography or graphic elements. A stock logo template simply won’t do justice to your organization’s unique qualities.
Versatility in a logo is essential. It must look good and be identifiable in any medium, be it print, web, fax, stitched into a ball cap or polo, or frosted on a glass. We may use multiple versions for different sizes or media.
When refreshing an existing identity, whether modernizing or adapting it to a new medium, we want to maintain the existing heritage of the organization while injecting creativity and updating the design’s relevance.