On May 28th, 2015, Google launched Google Photos – the newest member of the Google family of web apps. Although there are many other photo-sharing apps available that sprung up before and after Google Photos, Google Photos remains the most popular.
Stacking Up Against the Competition
Google Photos offers 15GB of free storage to all of its users. This storage is spread across all of the Google storage apps including Google Drive. Its large storage room and the fact that it is free alone put Google Photos ahead of its competitors such as Amazon Photos, which only gives 5GB of free storage to Prime users.
Google Photos offer multiple useful features that Amazon Photos does not offer such as private auto-organization and keyword searches. Making photo albums will be a thing of the past as photos categorize themselves. Both services do make sharing photos on other services like Facebook and Twitter easy. However, Google Photos rises above its peers with image enhancement features. These features will allow the user to create collages, movies, and soundtracks to accompany their pictures. Most importantly, Google Photos allows photo uploads that are more fluid and more rapid. However, this will also significantly increase bandwidth usage. Google Photos is clearly a great app for an individual’s digital life, but what could it mean for your small business?
Small Business Innovation
You have heard that a picture is worth a thousand words, and time is money. Considering how long it takes to say a thousand words verbally how much money could your company save if you let pictures make your sales pitches for you? When you combine Google Photo’s speed and crispness, unlimited storage space, and advanced features you have a powerful money-saving marketing and promotional tool for your small business.
A Google Photos account dedicated to your small business can give you an edge over competitors. You can organize and categorize all of your product photos. Any in your company can easily pull up instructional illustrations in a tech support session. Another noteworthy feature is their photo collage tool, where you can quickly showcase a collage of images and share it on Facebook. More importantly, Google Photos is supported and synchronized across all major platforms and devices.
Don’t already have custom high-quality photos that can showcase your business’s products and services on Google Photos, your company website, or marketing materials? Give Matcha Design a call. Their experienced team can provide you with professional illustrative photography that highlights the unique aspects of what your products and services possess to help you stand out in your industry.