How to Build an Infographic

Thursday, August 7th, 2014

How to Build an Infographic

Infographics have gained tremendous popularity in recent years, as they’re an extremely effective and aesthetically-pleasing method for conveying information such as statistics, facts and figures.

Infographics feature a graphical depiction of the information to be presented. The various components of an infographic may include:

  • creative typography elements
  • pie charts
  • line graphs
  • bar graphs
  • graphics and illustrations that depict a particular fact, figure or statistic

Stated simply, infographics serve to make otherwise dull, boring, or hard-to-visualize bits of information more engaging, more memorable and easier to understand. For instance, one analysis compared the actions – shares, tweets, likes and pageviews – associated with a traditional blog post versus an infographic post containing the same information. The study revealed that the infographic was dramatically more effective, garnering a total of 1,091 actions compared to just 243 actions for the traditional post. There was an 832% increase in the number of retweets; a 125% increase in +1s; a 629% increase in LinkedIn shares and a 746% increased in StumbleUpon-related pageviews.

An infographic is a great choice over traditional text if you’re presenting facts and figures on your company’s performance over the past 5 years, interesting factoids and trivia about dental problems for your health and wellness website, or if you require an effective and engaging way to present statistics and figures relating to your company website’s search engine traffic. These are just a few examples of instances where infographics can be very effective over the alternative of bullet points or page after page of spreadsheet data.

How to Create an Infographic – Getting Started

It’s best to create an infographic with the help of an experienced graphic designer and a talented web designer who can place the infographic on your website, if necessary. Collaborate with an expert and this will ensure optimal results and a professional appearance.

To get started, you’ll need to follow a few basic steps.

Firstly, you’ll need to collect the facts, figures and other information that you wish to include in the infographic. Typically, an infographic is used to distill the main points, essential figures or vital facts on a topic.

Write each bit of information on an index card. Then, organize the index cards in an intuitive manner. The information should be presented in a logical way that makes sense to the viewer.

Next, brainstorm the graphic component that will be used to represent each fact or figure. Record your ideas and notes on the note card for that particular point.

You can use a small bit of text with an illustration, a chart, graph or creative typography elements. This is where it’s helpful to work with a seasoned graphic design professional and/or illustrator, as they can offer tips and advice for how to depict each point, fact or figure in an engaging and interesting manner.

Also consider the flow of the infographic and rearrange the index cards accordingly. You want to avoid having four pie charts in a row, or lots of typography components in one area. The infographic should feature a nice, even blend of the various elements, presented in an order that makes sense to the viewer.

There is no limit to the possible length of an infographic. Of course, a super long infographic cannot be placed in one single image, as this would make for painfully slow page loading. For this reason, it’s important to work with a professional web designer who can set up the infographic using a responsive web design that loads as the user scrolls down the page.

If you need help crafting an infographic, turn to the professional design team here at Matcha Design.


About Matcha Design

Matcha Design is a full-service creative B2B agency with decades of experience executing its client’s visions. The award-winning company specializes in web design, logo design, branding, marketing campaign, print, UX/UI, video production, commercial photography, advertising, and more. Matcha Design upholds the highest personal standards for excellence and can see things from a unique perspective due to its multicultural background.  The company consistently delivers custom, high-quality, innovative solutions to its clients using technical savvy and endless creativity. For more information, visit

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